Usaha makanan atau kuliner saat ini menjadi tren dan gaya hidup terutama di kota-kota besar seperti Jakarta, Bandung dan Surabaya, Makassar dan kota-kota besar lainnya. Makanan merupakan elemen kuat dalam menunjukkan dan memperkenalkan daerah maupun sebuah usaha kuliner. Hal ini mendasari tren perkembangan fotografi makanan atau food photography. UKM Kuliner Kecamatan Rappocini saat ini hanya mengemas produk kulinernya dengan sederhana, mengambil sampel foto di sosial media maupun internet yang bukan merupakan foto produk secara original. Sehingga pembeli kurang tertarik dengan kuliner tersebut. Hal ini mendasari kegiatan pengabdian masyarakat dalam Pelatihan food photography bagi pelaku usaha tersebut sebagai solusi pengembangan UKM kuliner yang ada di Rappocini. Metode pelatihan adalah melakukan sosialisasi tentang kegiatan dan pembekelan materi mengenai Langkah-langkah pembuatan food photography kemudian peserta melakukan praktek langsung dan penilain hasil pemotretan dari sampel makanan yang disiapkan. Target luaran yang diharapkan adalah peningkatan kapasitas pelaku UKM Kuliner, peningkatan kapasitas dalam promosi dan pemasaran UKM dari food photography sehingga dapat menjadi UKM yang lebih professional dan mandiri. Kata Kunci: usaha makanan; food photography; pelatihan; promosi dan pemasaran AbstractRecently culinary businesses have become trend and life style especially in Jakarta, Bandung, Surabaya, Makassar and other big cities. Food is essential element that shows and represents local and culinary business. This issue enables food photography in culinary sector. Small Micro Medium Enterprises of culinary in District of Rappocini only pack their culinary simply, take photo sample from either social media or internet that does not present original food product itself, so the sellers seem to be less interested to purchase those foods. The community services in food photography for business entrepreneurs become a solution for development of small micro medium enterprises in District of Rappocini. The workshop method includes conducting socialization about program and training of food photography then participants practice and assess the result of the provided sample foods. The expected outcomes are to improve skill capacity of culinary business entrepreneurs, to develop promotion and marketing of small micro medium enterprises as a result of food photography training. Hence, the small micro medium enterprises can be more professional and more independent.
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