This article introduces the special issue on crisis communication, whose aim is to bring together diverse approaches and methods of analysis in the field. The article overviews the field by discussing two main frameworks, dealing with postcrisis (reputation management) and precrisis (issue management) communication, respectively. The article then overviews some major theories of crisis communication and their different methodologies: image repair, situational crisis communication theory, rhetorical arena theory, narrative, and integrated crisis mapping. It ends with a description of some lessons learned that apply to all approaches and an overview of the contributions to the issue. By comparing and contrasting different perspectives on crisis communication, the article emphasizes the rich diversity that characterizes this branch of business communication.
Using a narrative–semiotic approach, this article explores the decisions, plans, and actions involved in dealing with organizational risks and crises. It describes a model, or methodological framework, for crisis analysis as well as for organizational learning aimed at crisis management and prevention. The model is based on the interrelational positioning of the relevant agents (project managers, project team members, and stakeholders), the discourses produced by these agents, and their actions. This model is valuable for understanding the situations, goals, motivations, and anxieties that underlie the risk assessment and actions taken during crises. To illustrate the theoretical discussion, the article analyzes the Columbia Space Shuttle accident of 2003.
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