In this paper the influence of human resource management (HRM) on business performance is analyzed. The main goal was to thoroughly and systematically examine literature in the domain of HRM, and business performance that resulted in a concise review paper. A large body of literature addresses the HRM-business performance link, thus there was plenty of room for an extensive analysis of various articles. To be more precise, two hundred and twelve (212) articles were analyzed from which 187 were removed through several steps in the review process. The findings indicate that there is a positive relationship between HRM practices and overall business performance. In addition, HRM has a positive influence on employee wellbeing, productivity, and organizational climate. However, there is a possibility that good HRM practices are not the cause of good business performance, but vice-versa. This issue is addressed, and discussed further in this present article. Based on the gathered information, and obtained results, it is safe to suggest that this systematic review paper has a significant contribution to the existing body of literature. In addition, the paper can be used as a starting point for future research in the domain of HRM practices and their impact on business performance.

Abstract. The changes have brought us a new age -"the digital age" and this age has brought us some new challenges that seek to solve the problems of organization in a new way. The digital age, as far as branding is concerned, has brought many advantages to the organization and it can be an extremely valuable marketing tool, but only if the organization manages to gain a positive relationship between the brand and consumers and if it has a proportional advantage in comparison to its opponents; because, on the other hand, besides all advantages it brings us, the digital age can set up many traps. This paper is about the current situation in the global market and pays our attention to some segments of business which are important in digital age for subsistence and the success of an organization. It presents the current awareness of consumers and their way of thinking and acting. The purpose of this paper is to point out conceptual frameworks of branding in Internet form, to show how those frameworks can help marketing planners by organizing and integrating the existing knowledge in development of successful strategies of branding on the Internet. A real example of one of the leading global brands that succeeded to win the challenges of the digital age will be presented in this paper.