This paper examines predictions from evolutionary and socio-structural perspectives on sex differences in mate selection criteria on a sample of 127 respondents from Serbia. The respondents, mainly college students, were asked to assess the degree of un/desirability of sixty behavioural and personality traits in a potential mate, on the 7-point Likert type scale. The sexes strongly agree in general ranking of the traits' desirability. The obtained statistically significant differences tend to favour the evolutionary interpretation. The largest differences are in the perceived desirability of thinness, strength, fearfulness, self-pity, fragility, aggressiveness, and beauty. Males perceived all these traits as more desirable (or less undesirable) than females, except that females valued strength more positively. Male respondents are less troubled by negative character traits of a potential partner, while females are less concerned with a partner's physical appearance. The higher status of women correlated positively with their concern with a mate's potential socio-economic status, contrary to the prediction of the socio-structural model.

The research reports on results of an initial application of the Love Attitude Scale (Hendrick & Hendrick, 1986) in Serbia. The study was conducted on the sample of 127 respondents, mainly of adolescent age, from Subotica, Serbia. We explored the factor structure of the Love Attitude Scale, analyzed relationships between its subscales, and examined relevant correlates of its dimensions. We also performed extensive item analysis of the scale, and proposed several new items for the use in the revised Love Attitude Scale for Serbia. Correlates of the revised subscales correspond to those obtained with the original scale and in other countries. The results confirm cross-cultural stability of the six-dimensional structure of the Love Attitude Scale. It was concluded that the Serbian adaptation was successful, and that the translated and slightly revised scale can be used as a valid instrument for the assessment of the six love styles.