The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from apolitical and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.
Developing a more resilient food system based on sustainable food production and consumption is of major concern in creating food security. One issue in this complex field concerns the scale of the food system. Trends and tendencies show that the interest for local food has increased the last decade in Sweden, as well as in other parts of the world. Although the concept "local food" is commonly used, research shows that there is no single definition of it, instead definitions and meanings vary widely. This has led to a need by consumers of clearer information when buying "local food". Several main actors in the Swedish food sector have joined forces to meet this issue. This paper contributes to knowledge on definitions, interpretations, and practice on local food by presenting views and opinions among different actors in the food chain in a Swedish context, but also in the light of an international pilot study. Main findings concern how the meaning of "local food" related to production, processing, raw material, and distance differs among stakeholders in the food chain. A majority stated that the basic meaning of "local food" concerns both the production and consumption within a certain geographical area.
While calls for critical, engaged and change-oriented scholarship in environmental communication (EC) abound, few articles discuss what this may practically entail. With this article, we aim to contribute to a discussion in EC about the methodological implications of such scholarship. Based on our combined experience in EC research and drawing from a variety of academic fields, we describe six methodological dilemmas that we encounter in our research practice and that we believe are inherent to such scholarship. These dilemmas are (1) grasping communication; (2) representing others; (3) involving people in research; (4) co-producing knowledge; (5) engaging critically; and (6) relating to conflict. This article does not offer solutions to these complex dilemmas. Rather, our dilemma descriptions are meant to help researchers think through methodological issues in critical, engaged and change-oriented EC research. The article also helps to translate the dilemmas to the reality of research projects through a set of questions, aimed to support a sensitivity to, and understanding of, the dilemmas in context.
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