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The paper is focused on energy transition and stakeholders’ discourses about it in three Austrian Climate and Energy Model Regions (Baden, Ebreichsdorf, and Freistadt). The theoretical basis of the paper is in the theory of plural rationalities. The data were collected from in-depth qualitative interviews with different stakeholders’ groups in each region, identified through comprehensive stakeholders mapping. The data were analyzed with qualitative data analysis software NVivo to identify elements and narratives of various discourses. The key words and meanings were embedded in the coding of context for different discourses following the content analysis techniques. The results, based on word clouds, identified major elements of hierarchical, egalitarian, or individualistic discourses. Based on identified discourses, energy policy measure can be developed to turn awareness about energy transition into action and to develop compromise solutions, which address narratives of various discourses.

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Policies on societal transformations 249 center of the energy system; they need to be informed, engaged and activated. Laypeople also have the right to participate in decision-making processes that affect their lives (Nkoana et al., 2017). To this end, the objective of this chapter is to deepen our understanding of behavior and motivation structures within the complexity of different user groups in the energy transition process by reporting on empirical case studies conducted in two regions in Austria. Hopefully, the lessons learnt in this region might inform policy and practice in the countries of the Baltic Sea Region (BSR).

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