In the light of the current Eurozone crisis, an increasing number of Athenians from all walks of life are forced to cut spending on staple goods, such as food. Food poverty in the context of a European metropolis is the result of inadequate households' income, as well as limited choices of sourcing food in the city due to food retail sector consolidation. Corporate retailers have been criticized for greed and unethical pricing practices. The current crisis can be seen as a catalyst for change, a turning point of the homogenized food geography of Athens. Food poverty is one of the most remarked signs of the urban crisis. The time has come for the Athens Municipality to assume a leading role in urban food planning and formulate a Food Policy Plan for the city.

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During the last decade or so, culinary or food tourism has gained a prominent place in "special interest tourism" literature. It is widely believed that the (re)connection of tourist rural areas with their local agrifood base can contribute to sustainable and secure development away from the malfunctions of the prevalent mass tourism model. The paper explores the actual and potential interface between tourism and the local agrifood sector in Santorini, a small Mediterranean island and a major tourist destination, by examining the challenges and opportunities from the implementation of the "Greek Breakfast" initiative.The results of fieldwork research have revealed several impediments that hinder the project. Among other challenges, the absence of a coherent network of collaboration and communication among various stakeholders and the weak recognition of the benefits of food tourism by several local actors seem to be the more crucial ones.

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