This study aimed to clarify the effect of organizational culture on job satisfaction and its impact on lecturers' performance. The population of the study is the lecturers of the Muhammadiyah University throughout East Java namely 1881 people, with random sampling it was obtained a sample of 200 people. For collecting data, questionnaires and interviews were used. Data analysis techniques applied SEM (Structural Equation Modeling) with the use of AMOS software. The results showed that: (1) Organizational culture has positive and significant effect on lecturers' job satisfaction (2) Job satisfaction has positive and significant effect on lecturers' performance (3) Organizational culture has positive and significant impact on lecturers' performance (4) Organizational culture has positive and significant effect to lecturers' performance through job satisfaction.

In facing the fierce competition between shampoo products, P&G features Lionel Messi as its celebrity endorser. Lionel Messi is well-known by the public. He promotes Head & Shoulders products, can be understood by consumers and suggests that Head & Shoulders shampoos help to overcome various problems experienced by consumers. The purpose of this study was to investigate the direct and indirect effects of a celebrity endorser on purchase interest through brand image, and the role of brand image as a mediating variable between a celebrity endorser and purchase interest. The research sample consisted of 329 participants. This was descriptive and explanatory research, which used a quantitative approach. Data were analyzed using PLS-SEM. The results were: (1) the celebrity endorser had a significantly positive influence on the purchase interest and brand image of Head & Shoulders shampoo products; (2) brand image had a significantly positive influence on the purchase interest of Head & Shoulders shampoo products; (3) brand image mediates the influence of the celebrity endorser on the purchase interest of Head & Shoulders shampoo products. Keywords: celebrity endorser, purchase interest, brand image

The COVID-19 pandemic has caused some technology-based startups to collapse. In recent years, startups have emerged as the top employer in labor competition. Moreover, COVID-19 has pushed technology-based startups to reduce their employees. Enforcement Large-scale social restrictions have reduced the use of ride hailing or digitalbased transportation about 75%. These conditions affect employer branding that has been built a long time ago. The organization needs to manage its image to maximize recruiting effectiveness and attract job seekers or applicants. This research purpose of examining the impact of employer branding and corporate reputation on the intention to apply to an Indonesian giant startup through a person-organization fit. This research was conducted based on data from 570 business students at the State University of Malang, Indonesia. This study tried to build a more comprehensive dimension of employer branding than previous study. The result of this study confirmed the positive relationship between several dimensions of employer branding (work values, diversity, and salary and incentives) and intention to apply.

The utilization of manpower outsourcing model has now become a trend in the recruitment of labor by companies in Indonesia. This system of outsourcing was initially applied to manufacturing companies only but lately banking companies also use this as a model of recruitment, therefore in the banks there are two types of employees, namely permanent employees and employees or outsourcing contract status. Whether the compensation give job satisfaction to the employees is the question, and the next question is whether their job satisfaction also affects their performance. Outcomes research concluded: (1) Compensation received by outsourcing employees of Syariah banks in the city of Malang, both financial and nonfinancial compensation in generally perceived as the level of satisfaction, quite satisfied and very satisfied (2) Job satisfaction of outsourcing employee of Syariah banks in the city of Malang, perceived level quite satisfied, dissatisfied and very dissatisfied (3) Performance of outsourcing employees of Syariah banks in the city of Malang is in pretty good level, good and very good (4) There is a significant positive financial compensation on employee performance directly (5) There is a significant positive financial compensation to performance through job satisfaction (6) There is the influence of nonfinancial compensation on employee performance directly (7) There is a significant positive nonfinancial compensation on employee performance through job satisfaction. From these results suggested (1) For Syariah banks: The results showed that employees claimed financial compensation, nonfinancial compensation received has been good, quite good and very good encourage outsourcing employee job satisfaction and employee performance. Therefore, these conditions must be maintained in order the system develops during this revamped as implemented in other companies outside Syariah banking, which in turn can cause turbulence (2) For other companies and governments need to adopt the use of labor outsourcing models practiced in Syariah banking. Where recruitment patterns prepared by the association of Syariah banking, so it does not harm the employee income since no deduction of wages or salaries of employees upon acceptance of employment. In addition, within the specified time employees can be recruited as permanent employees on Syariah banking, if the model is implemented in Indonesia, it will reduce the demonstrations in the streets and can ensure future employees.

This study was aimed at explaining the effect of discount price on purchase intention and consumer's perceived risk as mediator. This study was using Explanatory Research and Quantitative approaches. The variables of this study were discounted price, purchase intention, and consumer's perceived risk. The population in this study was Shopee user who is aware of the flash sale program and has the intention to buy. Incidental sampling is used to determine the sample with 250 respondents that had been counted with infinite population formula. Furthermore, the researcher used online questionnaire as the data instrument. Meanwhile, path analysis and descriptive analysis were used as the data analysis technique to find out (1) discount price, customer perceived risk, and purchase intention on Shopee flash sale program, (2) Direct effect of discount price on consumer's perceived risk, (3) direct and indirect effect of discount price on purchase intention, (4) direct effect of consumer's perceived risk on purchase intention.