Motion graphics (MGs) are utilized in various venues for the purposes of informing and entertaining audiences. Most graphics have intricate finishes and use complex animation to present visual explanations of subject matter (i.e. exposition) or to convey narratives. Within an MG complex animation is demonstrated by the use of dynamic virtual cameras and depth cues, the motion exhibited by the phenomenon being visually explained, and photorealistic rendering. Presently, very little empirical research exists on MGs in general or the effects of complex animation on the viewing experience associated with MGs. The goals of the quasi-experimental study presented in this article were to explore how viewers interact with expository graphics that provide visual explanations and to characterize this interaction according to a synthesis of two theories that address different aspects of the viewing experience. The results suggest that the MG viewing experience is dynamic and that complex animation can be beneficial to viewers.

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Research has shown that website structure can impact storytelling. Based on theory regarding website interactivity and navigability, this study examined the effects of two online news packages’ website designs—a multiple-page, nonlinear, click-through design and a single-page, linear, scroll-through design—on users’ attitudes toward the website, factual and structural comprehension of site content, and attention to the site. Results of a 2 × 2 between-subjects experiment revealed that both types of comprehension were influenced by the interaction between website design and attention. Among participants who spent at least 10 min browsing, users were better able to recognize facts after looking at the scroll-through site, but they showed a deeper understanding of content after looking at the click-through site. Theoretical and practical implications for storytelling are discussed.

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