This study examines the relationship between the perception of booking website quality, sales promotion, brand image, and repurchase intentions among local online Travel Agent Users, namely Traveloka, Tiket.com, and Pegipegi. The population in this study is consumers in big cities in Indonesia. This research is explanatory research with a quantitative approach which collects data by distributing questionnaires to 200 respondents. Data analysis used partial least squares (SEM-PLS). The results showed that the perception of booking website quality and sales promotion significantly affected repurchase intention. Likewise, a brand image had a significant effect on repurchase intention. The results of this study also show that brand image partially mediates the effect of the perception of booking website quality and sales promotion on repurchase intention. The results of this study suggest that online travel agency companies can improve the quality of the web provided and continue to innovate in providing various services and promotions. By improving the company's brand image, it will be capable of influencing users' personality to continue to have the repurchase intention.
This community service activity is carried out to provide training and assistance to MSME groups that are members of the KSU Amangtiwi Malang City. This activity is carried out in relation to aspects of taxation and quality of product management, including aspects of trademark registration, food production certificates, foodstuff registration, halal label registration, and marketing methods. The hope is that these MSME players can stand up to their position in managing their products to enter the international market, as well as being orderly and obedient in tax administration. The method of implementing this activity combines online and offline to minimize the number of people gathering during the Covid-19 pandemi. The stages of the activities carried out were socialized and FGD (Focus Group Discussion) to identify initial needs; training in product management and marketing; assistance in trademark management; as well as training and assistance for MSME taxation and accounting. The activity was completed well and smoothly so that the participants were satisfied and This activity is assisted by this activity. Participants gain a better understanding of tax obligations and reporting procedures as well as an understanding of product management which includes trademark registration, SPP-IRT, BPOM and halal labels. Therefore, a follow-up program is needed so that assistance can be carried out inventively so that the participants are independent in managing their business. AbstrakKegiatan pengabdian kepada masyarakat ini dilakukan untuk memberikan pelatihan dan pendampingan kepada kelompok UMKM yang tergabung dalam KSU Amangtiwi Kota Malang. Kegiatan ini dilakukan berkaitan dengan aspek perpajakan dan kualitas pengelolaan produk, termasuk didalamnya aspek pendaftaran merek dagang, sertifikat produksi pangan, pendaftaran bahan pangan, pendaftaran label halal, hingga cara pemasarannya. Harapannya, para pelaku UMKM ini dapat mandiri dalam mengelola produknya hingga masuk ke pasar internasional, serta tertib dan patuh dalam hal Peningkatan pengetahuan aspek perpajakan dan kualitas pengelolaan …
This study aims to describe the practice of managing employees with disabilities inclusively at PT SAMA by identifying the implementation of disability inclusive principles, regulations and policies, benefits, and factors related to HRM Practices of employees with disabilities. The findings of this study are that the management practices of employees with disabilities at PT SAMA have been carried out inclusively by implementing principles of disability inclusion. In addition, regulations and policies related to the management of disabled employees are in accordance with Law no 8 of 2016 on Persons with Disabilities. The benefits obtained by the company are that the performance of disabled employees is better than non-disabled employees, able to work well together, and can motivate other employees to be independent. Factors that influence the management of employees with disabilities are acceptance and support, communication, flexibility, work-family culture, workload, and physical conditions of the workplace. The Inclusive HRM Practice implemented by PT SAMA brings benefits to both employees and the company. Even so, proactive efforts must be further enhanced, especially in recruitment practices by targeting PWDs. Further research with the theme of managing employees with disabilities needs to be carried out on other types or industrial scales.
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