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A reputable institution needs individuals who are able to maintain their personal reputation. This applies to all lecturers, education staff, and students. By maintaining a good personal reputation, the institution’s reputation will also be safeguarded. The objective of the study is to explore the concept of maintaining a good personalreputation from the perspective lecturers, education staff, and students of the Faculty of Language and Art, Universitas Negeri Semarang. Sources of data in this study came from lecturers and education staff in the faculty. The data was collected using a questionnaire which was then analyzed using a qualitative approach of Miles, Huberman, and Sadana. The results show that more than 89% of respondents at the Faculty of Languages and Arts agree and strongly agree to maintain their personal reputation. Most of them use WhatsApp that is equipped with group and status features that give everyone the opportunity to share what they feel and build their reputation. The use of language is also very important in efforts to maintain a personal reputation. Personal reputation is not something suddenly. This reputation is built through time. The statements of the respondent can be categorized via 6 elements consisting of (1) human capital, (2) time, (3) social control, (4) career success, (5) power, and (6) autonomy. Keywords: personal reputation, maintaining, lecturers, education

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<p class="Abstract">The language has an ideational function, which means that the&nbsp;<span style="font-size: 1rem;">language can be used as a tool to express ideas to others. One of forms&nbsp;</span><span style="font-size: 1rem;">of ideas that can be used in the language is the speech discourse. In&nbsp;</span><span style="font-size: 1rem;">general, the speech is organized in a clear structure. A well-formed&nbsp;</span><span style="font-size: 1rem;">speech must have two essential elements, cohesion and coherence.&nbsp;</span><span style="font-size: 1rem;">Cohesion is a semantic relationship in the paragraph, which is divided&nbsp;</span><span style="font-size: 1rem;">into lexical cohesion and grammatical cohesion. This research aims to identify the grammatical cohesion&nbsp;</span><span style="font-size: 1rem;">in Emmanuel Macron’s speech in order to analyze the possibility of using grammatical cohesion. This&nbsp;</span><span style="font-size: 1rem;">research uses both theoretical approach (the approach of discourse) and methodological (qualitative&nbsp;</span><span style="font-size: 1rem;">descriptive analytical) approach. The data collection is carried out by recording technique. The method of&nbsp;</span><span style="font-size: 1rem;">analysis uses the distributional method with BUL (BagiUnsurLangsung) technique. The results are&nbsp;</span><span style="font-size: 1rem;">presented by using the method and the formal and informal technique. The analysis resulted in that (1)&nbsp;</span><span style="font-size: 1rem;">there are four categories of grammatical cohesion, i.e. reference, substitution, ellipse, and the conjunction&nbsp;</span><span style="font-size: 1rem;">(connector), and (2) the personal reference is the dominant category in the speech. The conclusion: the&nbsp;</span><span style="font-size: 1rem;">data obtained are 167 references, 4 substitutions, 20 ellipses, 45 conjunctions (connector), and the most&nbsp;</span><span style="font-size: 1rem;">dominant is the exosphoric personal reference with the personal pronoun &amp;#39;we&amp;#39;.</span></p>

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