Dalam penelitian tentang Evaluasi Keterpengaruhan Komponen Pariwisata Didaya Tarik Pariwisata Arung Jeram Papualangi penulis menggunakan pendekatan kualitatif dimana penelitian yang dilakukan bersifat deskriptif yaitu memberikan gambaran ataupun penjelasan yang tepat mengenai permasalahan yang dihadapi dan didukung dengan data primer dan data sekunder. Teknik pengumpulan data yang digunakan adalah wawancara dan observasi. Dari hasil penelitian menunjukkan bahwa pada pelaksanaan Evaluasi Keterpengaruhan Komponen Pariwisata Didaya Tarik Pariwisata Arung Jeram Papualangi telah berjalan sesuai dengan sistem yang ada, namun terdapat masalah-masalah yang membawa dampak negatif sehingga pada pelaksanaannya masih belum optimal dalam mengembangkan pariwisata Tana Toraja, khususnya pembangunan infrastruktur, sarana dan prasana. Faktor yang mempengaruhi perkembangan pariwisata adalah faktor pendukung yaitu objek wisata yang sudah terkenal, partisipasi masyarakat dan koordinasi yang baik dengan pihak terkait. Sedangkan faktor penghambat yaitu keterbatasan dana, lokasi geografis objek wisata serta minimnya dan tidak terpusatnya informasi.

The tourism sector is built based on development that prioritizes welfare, especially for people in rural areas. Not only as a sector that can provide an economic boost but at the same time providing a sense of security against concerns over the overexploitation of natural resources. Therefore, as part of the process in the management of a tourism destination, it requires an in-depth study of instruments that can assist tourism destination management in assessing the environmental resilience crisis. This instrument is needed to reduce environmental impacts, which are currently feared to damage the environment around the destination. One of the instruments used in this research is the criteria and indicators of the Global Sustainable Tourism Council (GSTC). The method of this research used a descriptive qualitative method, comparative analysis (implementation and indicators). The purpose of this research is to answer the challenges of environmental vulnerability issues in a destination using one of the GSTC criteria and indicators. The result of this research is Tunggul Arum tourism village does not fulfill the environmental-based on GSTC criteria and indicators.

Electronic marketing used in the industry has made this advice and infrastructure one of the media and goals in realizing tourist destinations. In the service industry, the use of electronic marketing can personalize targeted customers' personal information. This personalization includes a stage where consumers or potential customers increasingly expect unbeatable service to their desires. This means that the use of electronic marketing has benefits in attracting potential tourists, there are challenges on how to adjust information or forms of marketing on social media related to tourist desires, or how to attract the attention of potential tourists to decide to travel. The purpose of this research is to answer the challenges of using electronic marketing to achieve marketing optimization. Analysis of the content from the use of social media and what conceptual approaches can optimize the role of electronic marketing. This research method uses analytical content related to electronic marketing, namely social media which is often used in Indonesia. This paper presents an interpretation of the results of the analysis between the market needs of tourists and combines the purpose of users using their application to obtain information so that it can lead them to travel decisions.