There are several factors that have been identified in both theory and practice of management that influence the development of modern entrepreneurial organizations. In recent years, innovative management has been particularly prominent in this field, which is given the role of a basic economic and social factor. In this paper, we want to analytically and objectively present the innovative management. Based on that, we came to the conclusion that innovation is the key to the development of any business, but that it differs significantly based on the type of business. For the effective and efficient innovation implementation, it is necessary that every entrepreneur and manager first gets acquainted in detail with the potentials of their organization, and only then develop a strategy that will ensure the growth and development of their business.

A characteristic of modern society in the last few decades is the increasingly powerful exchange and transfer of knowledge through information technologies that offer tools for the production, creation, collection, organization, use and storage of knowledge and information. The research was conducted among students of the International University of Novi Pazar, with indicators that indicate the degree of understanding and use of computers and the development of information literacy, after which young people should understand and rationally use information and communication technologies. Students provided answers to questions such as: how to access information and how to evaluate information in a youth support process related to research processes that enable young people to find, download and make relevance assessments, Everyday use of computer-aided technologies by young people also generates larger amounts of information that are difficult to manage. So, young people have a large amount of important information that needs to be recognized on the one hand, and understood on the other, and finally situated in a harmonious relationship, so for them, in computer and IT terms, complex tasks are set, such as how to choose the right technology and how to manage that information. Information management refers, among other things, to the ability of young people to take responsibility, fundamentally for the process of planning, organizing, coordinating and controlling.