Data needs of ecotourism managers are quite high. Data is used to improve service and quality. However, there is not much data availability and tends to be difficult to collect. Even though they have used information technology to facilitate data collection, they have not yet obtained maximum results. The reason is that managers do not manage information technology properly and not many tourists participate in filling in information technology content. The advancement of information technology especially online-based social networks actually provides a lot of data. But the manager has difficulty retrieving the data, because it requires unique keywords or markers. Keywords or markers are needed for the process of withdrawing data from internet. This marker also makes it easy to cluster very large amounts of data. This paper describes how to design of digital data collection systems uses the gamification approach. Using game strategy theory and game elements such as rewards and leaderboard. The goal is to attract tourists or visitors to share photos, videos and stories through social media. This system is very simple, utilizing existing information technology and social media. Thus more tourists are interested and motivated to share, more data collection they have, so that management and improvement of ecotourism services can run better.
Usaha Micro Kecil Menengah (UMKM) berkembang cukup pesat, artinya pemberdayaan masyarakat agar mandiri berjalan dengan baik. Kemampuan UMKM untuk dapat bertahan di jaman serba digital saat ini sangat penting untuk menopang keberlangsungan unit usahanya. Terlebih lagi UMKM yang ada di daerah pedesaan, sangat diperlukan penyuluhan, pelatihan, dan pendampingan untuk dapat GO Online. UMKM dilatih agar Siap Digital yaitu dapat menggunakan teknologi-teknologi digital yang ada saat ini untuk meningkatkan kualitas pengelolaan. Selain itu juga dapat digunakan sebagai media promosi dan penjualan produk maupun jasa UMKM. Setelah UMKM Siap Digital dilanjutkan dengan pendampingan untuk memilih teknologi yang tepat sehingga pemanfaatan teknologi dapat benar-benar efektif dan efisien. Kegiatan Pelatihan GO Online diharapkan dapat meningkatkan kualitas pengelolaan UMKM, serta mampu memaksimalkan teknologi untuk memaksimalkan marketing.
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