The Growth of the online travel agent is driven by the increase in Internet penetration, rise in disposable income of people in emerging markets, and ease of comparing a variety of travel options online. Market players are introducing innovative travel and vacation package deals to assist travelers' in making sound travel decisions as per their spending capability, such as affordable packages for international destination, discounts on car rentals and cash back on international flights. In Indonesia, the growth of Online Travel Agent is more than emerging, it is like a sky-jet, conventional travel agents in Indonesia realize that they cannot ignore the onslaught of Internet technology development along with its users. So, they are willing to add an online service system to their travel agent, therefore they need a suitable example of a well-established online travel agent, so they can adapt the positive aspects and fix the negative aspects. With technological advances, consumer behavior, supply chain support, and specific knowledge possessed by a conventional travel agent before, as they browse to the online world when they have the right strategy, they can become very powerful. Internet will no longer be a threat to conventional travel agents. Learning strategy from well-established online travel agents can be a perfect reference for conventional travel agents that will provide online service system on what matters will affect repurchase intention, then further explore and improve those aspects that can be learned as an example for its success in the future.

In the business context, the internet brings with it a transformational impact that creates a new paradigm in business, digital marketing. With the use of the internet mobile, facilitate every transaction to be done by a person like ordering food, clothing purchases, purchasing household needs, and others. Everything is facilitated by the e-commerce. For tourist, traveling is one of necessity, still however there are other requirement that is needed is social. Jakarta Hidden Tour showcases another side of Jakarta city that invites to see, feel, and experience some part of the city to discover the intercultural meeting point of view. This paper presents E-Commerce website transformation especially to be applied for private travel agent. It explores the transformation of the website into e-commerce at Jakarta Hidden Tour, studies the system from e-commerce Jakarta Hidden Tour and formulates future development for ease of transaction. The results show that the Jakarta Hidden Tour starts from using platforms WordPress to BlogSpot because it is free and easy to use. The e-commerce system is then changed to online data. Future development plans can adapt to an increasingly advanced era of application creation, online booking, online transaction or payment as well as development of a tour destination.