The national market demand for Kopyor coconut is increasing. However, this increase in demand is not matched with sufficient supply. This study aims to determine and describe the farmers motivation in producing Kopyor coconut in Ngagel Village, Pati Regency. The research method used is descriptive. 40 respondents were interviewed using semi-structured questionnaires. Likert scale and Rank Spearman were used to analyse the data. The findings of the study show that the farmers motivation to produce Kopyor coconut are in medium score which mainly focus on fulfilling physiological needs. The farmers motivation to produce Kopyor coconut should be supported and increased as this agriculture product has potency for supporting the farmers economics.