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This study examines Indigenous Fijian and Papua New Guinean enterprises on customary land. It explores the duality of merging Indigenous and Western principles of entrepreneurship and the ability to balance business and socio‐cultural imperatives. A qualitative, ethnographic‐case study approach is deployed, with talanoa/tok stori used to collect empirical materials. Two interrelated themes emerged from the study: The need for Indigenous enterprise models to contribute to a more holistic conception of well‐being, and as a result, the requirement to rethink how surplus is distributed beyond mainstream shareholder ownership models. This study reveals a more nuanced approach to distributing surplus based on Indigenous conceptions of kinship. The specific theoretical contribution of this study is an Indigenous conception of surplus distribution that offers a challenge to traditional shareholder models.

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This essay explores the emergence of the BFBF and how this online group made ‘bartering’ and other practices of exchange central to surviving Covid-19. We analyse the posts and discussions of BFBF participants in 2020. We are interested in the way moderators and participants position this contemporary way of conducting bartering as an alternative to market trade that has deep cultural roots in Fiji. Such forms of exchange have serious implications for the study of digital practices and relational systems of exchange in Fiji and beyond.