This study aims to find evidence of the influence of Sharia Marketing Strategy, Consumer Satisfaction, and Consumer Confidence. This type of research is quantitative research. The population in this study are consumers at Naughti Hijab Store. The sampling technique used is using the Slovin formula. The sample in this study in this amounted to 100 respondents Naughti Hijab Store cunsumers. In this study using four variables, namely sharia marketing strategy, consumer satisfaction, and consumer confidence as independent variables and consumer loyalty as the dependent variable. This study uses multiple linear regression analysis method with the help of SPSS. The results showed that the sharia marketing strategy had a positive and significant effect on consumer loyalty, consumer satisfaction did not have a positive and significant effect on consumer loyalty, and consumer confidence had a positive and significant effect on consumer loyalty. From the results of multiple linear regression analysis, the coefficient of each variable is obtained, namely sharia marketing strategy 0,000, consumer satisfaction at 0.081, and consumer confidence at 0,016.
The company makes an economic and social contribution to society in the form of corporate social responsibility (CSR). This study aims to examine the factors that influence CSR disclosure in manufacturing companies listed on the Indonesia Stock Exchange for the 2016-2018 period. The sampling method was purposive sampling, with a sample size of 27 companies. This study uses multiple linear regression. The results showed that profitability, company growth (growth), and company size (Size) were partially related to CSR disclosure.
The aims of the research is to find out the soundness level of Islamic banks seen from the capital ratio, profitability, financing, and credit. Islamic banking financial institutions which are to be the focus of this research are Bank Syariah Mandiri (BSM). This research uses quantitative descriptive methods. The data used are the 2014-2018 financial statements. The results of this study indicate that Bank Syariah Mandiri in terms of capital using the CAR ratio shows an average CAR ratio of 14.75%. This means that BSM in terms of capital is ranked very well. Bank Syariah Mandiri in terms of profitability using the ROA and ROE ratio shows an average ROA of 0.53% and ROE of 6%. This means that BSM's ability to generate profits is ranked quite well. Bank Syariah Mandiri in terms of financing using the FDR ratio shows an average FDR ratio of 79.81%. This means that BSM's ability to repay short-term loans and meet agreed financing is at a healthy rating. Bank Syariah Mandiri in terms of credit risk using the NPF ratio shows an average NPF ratio of 3.18%. This means that there is very little credit provided by BSM and the bank is viewed from the aspect of credit risk, including in a good rating. From the results of these research, indicate that the the soundness level of Bank Syariah Mandiri is in a good level of soundness.
This study aims to determine the effect of income, belief, and religiosity on the interest in paying zakat income (study of residents of Makamhaji Kartasura). This study uses a quantitative approach to the population of Makamhaji Kartasura Village residents. The sampling technique uses probability sampling to analyze the data using a multiple linear regression model. The results showed that income had no significant effect on the interest in paying zakat income. In contrast, trust and religiosity have a significant effect on the interest in paying zakat income. Meanwhile, simultaneous income, belief, and religiosity have influenced the residents of Makamhaji Kartasura Village to pay zakat income. This research model contributes to explaining the role of trust and religiosity on increasing zakat income.
Kegiatan pengabdian kepada masyarakat ini dengan tujuan memberikan pendampingan manajemen pemasaran batik ciprat hasil karya penyandang disabilitas “Karya Barokah” dalam menghadapi persaingan pasar yang semakin ketat di Desa Pucung, Kecamatan Kismantoro, Wonogiri. Kegiatan pengabdian ini merupakan tindak lanjut atas kunjungan LPPM Institut Teknologi Bisnis AAS Indonesia ke beberapa sentra industri kecil di Karesidenan Surakarta termasuk Kabupaten Wonogiri. Metode pelaksanaan pengabdian ini dilakukan dengan tutorial penyampaian materi-materi terkait manajemen pemasaran secara umum yang dilanjutkan dengan pendampingan strategi pemasaran secara spesifik terhadap batik ciprat mulai dari strategi produk, strategi harga, strategi promosi, dan strategi distribusinya. Waktu pelaksanaan pengabdian masyarakat ini yaitu semester gasal 2020/2021 secara terprogram sebulan sekali. Tempat pelaksanaan pengabdian di Balai Desa Pucung yang merupakan tempat pengembangan produksi batik ciprat ini. Hasil pengabdian ini menunjukkan bahwa dengan adanya pendampingan manajemen pemasaran batik ciprat hasil karya disabilitas Paguyuban Karya Barokah dampak yang cukup signifikan terhadap peningkatan penjualannya. Implikasi dari kegiatan pengabdian ini yaitu manajemen pemasaran yang dilakukan lebih maksimal dan lebih matang mulai dari strategi produk, strategi harga, strategi promosi, dan strategi distribusinya meskipun di tengah berbagai keterbatasan yang ada, yang berdampak secara langsung pada peningkatan penjualan dan secara ekonomi meningkatkan kesejahteraan saudara-saudara kita para penyandang disabilitas. Kata kunci: pendampingan, manajemen pemasaran, batik ciprat, penyandang disabilitas
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.