In the current digital era, education system has witness tremendous growth in data storage

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Netnography is a specialized form of ethnographic research that has been adapted to the unique contingencies of various types of computer-mediated social interaction. With the tremendous growth in the number of Internet users in India, the potential of utilizing netnography to study various aspects of management and business has also increased. Several e-Commerce companies have started operating in India since 2007. Over time, the number of online consumers has also increased in India. Therefore it is important to know the online consumer behaviour towards e-Commerce companies operating in India. Keeping the above facts in view, this chapter proposes Netnogrpahy as an effective research method to assess online consumer behavior. The chapter not only helps in providing future agenda for research, but also presents a framework that may be adopted to carry out Netnogrpahy of e-commerce related websites in India.

On 1st July 2015, Government of India launched a Digital India campaign which is a flagship program of the government with an objective to transform India into a digitally empowered society. One key initiative of the program is digital locker service which aims at sharing and storing of electronic documents at one place in a digital locker. A study was undertaken to assess the awareness level of citizens regarding this service, to identify the problems and challenges associated with its implementation, to identify factors that affect adoption of such initiatives, and to make recommendations to various stake holders. The data analysis revealed that main concerns associated with the service include security, confidentiality, and ease of use. The survey data also revealed that the behavioral intention regarding adoption of this service is mainly determined by the user innovativeness and ease of use, usefulness, and compatibility do not seem to have an impact on the behavioral intention to adopt the service.

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