Shopping today is much more than just buying, it is an experience itself. Consumers now value convenience and choice as well as getting value for their hard-earned money. Motivation is where consumption starts, where it all begins, with the acknowledgement of a need. Online shopping has shown to provide more satisfaction to modern consumers seeking convenience and speed, however, in a country like Nigeria, consumers still buy a lot from shops and malls thereby still making offline shopping very relevant. This research made use of multi-stage sampling; using purposive, simple random and convenience sampling techniques. A four point Likert Scale was used to measure consumers' shopping motivation and preferred shopping platform.Most of the research on online shopping focuses on consumers in developed countries with little or none among Nigerian consumers. Consequently, this study provides information on apparel shopping motivation (utilitarian and hedonic) of the average Nigerian; such information is beneficial for online and offline Fashion merchants that seek to retain customers.Consumers of this study were affected by all the utilitarian motivating factors as well as almost all the hedonic shopping motivations measured. It was revealed that the respondents preferred to shop offline than online shopping platforms.In conclusion, the consumers of this study are fashion conscious, utilitarian and hedonic shoppers, however, they prefer the offline shopping platforms.

Purpose -The purpose of this paper is to describe the role of women in rural communities of South-Western Nigeria in entrepreneurial engagement through craft practice. Design/methodology/approach -Literatures were reviewed on crafts practice and appreciation in Nigeria. This enabled the contemplation of the place of craft practice as occupational engagement before, during and post colonial periods. The process of data gathering consists of field work, interviews, observation and photographing; through this, the technical production of mat and indigo dyed fabric were explored. Findings -Women of rural communities in Western Nigeria have been actively been involved in crafts production to make ends meet in a male dominated economy. They form professional guilds to revive craft production/patronage, to network among members, and to seek help from the government and relevant organizations. The study found out that the potentials of the rural women can be fully developed if the method of making their products is given a facelift through partial mechanization. Practical implications -An average Nigerian wants to be employed in white collar job and people are no longer interested in craft practice. The apprenticeship system of learning in the traditional system whereby skill is transferred from parents to their children is almost becoming a history. Thus, craft production is in the hand of few people among which the rural women are very spectacular. Originality/value -This paper considers the women of rural communities in Southwestern Nigeria as a factor in the revilitalization of traditional crafts through occupational engagement in craft practice.

African print fabrics is commonly referred to as Ankara fabrics. It is a major textile product produced in Nigeria, which has the high economic value. This study focused on the customary practices in the African print fabric design process in the Nigerian textile industry. The study adopted survey research design. The population of the study comprised of African print fabric designers in the functioning textile companies in Nigeria. Ten African print fabric designers were sampled. Questionnaires and interviews were used for data collection. The data collected was analyzed using descriptive statistical tools. The study revealed that textile companies in Nigeria do not have value for quality designers, intellectual property right and originality of designs. It was recommended that the design institutes and professional design bodies should intervene in the design process in the Nigerian textile industry so as to generate designs that are original and capable of promoting the Nigerian textile industry.

The sequence in the improvement drive in any discipline is a vital concern. This has become a mindset to printing practitioners. The special consideration accorded some brands of machine is as a result of peculiarities in terms of suitability, affordability, maintenance capability, ease of operation, durability among others. The excitement for better means of achieving printing goals has always prompted manufacturers to develop successive equipment to enhance offset printing practitioners in their daily activities. The aim of the study is to trace, identify and examine the brands of machine in use, and their impact on the practice of offset printing in South West Nigeria with a view to encouraging practitioners for better productivity and sustainability. The objectives of the study are to trace the trends in the technological development of offset printing in the offset printing industry, Identify brands of machines adopted in South West Nigeria, and examine reasons for the use of such brands. The sample size for each study area was selected at random from registered offset lithography printing establishments as follow: Somolu-274, Akure36 and Ibadan-192. Both primary and secondary data were employed. Survey Design was adopted and the data were gathered through structured questionnaire and subjected to both descriptive and inferential statistical tools for analysis. Findings from the study revealed that there were developments in both quantitative and qualitative aspects in the industry. From the quantitative aspect, the acquisition of additional machines, offices/buildings and staff were always on the increase, despite the use of old machines and reliance on on-the-job training of operators. From the qualitative aspect, the hypothesis postulated was tested using chi-square to test significant relationship. The analysis showed that the null-hypothesis was rejected in favor of the alternate hypothesis, implying that although developments were remarkable, it would have been more pronounced if not for the impact of the high significant relationship between the variables as indicated by x2 (4) = 144.289, p = 0.000. The study also revealed that old technology machines are durable, easy to manipulate and maintain, cost effective and affordable. Furthermore, spare parts are always available, operators with little education rely mostly on apprenticeship/on-the-job training. However, lack of surplus fund hindered the procurement of new machines. Some offset printers only adopted digital process as complementary for short runs and print-ondemand purposes, while some held the belief that digital machines are not as durable as offset printing machines. Since new offset machines are costly and not conveniently affordable to printing firms, the study recommended that two, three or more offset firms can embark on collaborative efforts for the procurement of new machines that would enhance better performance in productivity and profitability.

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