This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.  

Jakarta, as the current state capital of Indonesia, plays an important role as the center of government and economy. However, due to several problems in Jakarta, the government has considered relocating the capital city to other regions. The President of Indonesia, Jokowi, has expressed his intention to move the capital city to Kalimantan Island. This relocation has raised concerns about defense policy. This research aims to identify the threats that may arise in the proposed new capital city, Nusantara Capital City (IKN), and to propose strategies to overcome them. The methods used in this research include a qualitative approach based on documented perceptions, assumptions, and judgments among Indonesia’s leaders and a quantitative approach to mapping the comparative postures of relevant defense figures. The results indicate that the highest threat in IKN comes from the air (combat, UAV, ICBM’s), while the low-level threat is the location of IKN, which is near the borders, and FIR coincides with the IASL. The critical aspect of defending IKN would be to strengthen national defense diplomacy in the region. In conclusion, this research provides insight into the potential threats to the proposed new capital city and suggests strategies to mitigate them.

The purpose of this paper is to provide an overview of the theoretical importance of transfer of training for State-owned Enterprises (SOEs)