Recent research has shown that nonpredictive gaze cues trigger reflexive shifts in attention toward the looked-at location. But just how generalizable is this spatial cuing effect? In particular, are people especially tuned to gaze cues provided by conspecifics, or can comparable shifts in visual attention be triggered by other cue providers and directional cues? To investigate these issues, we used a standard cuing paradigm to compare the attentional orienting produced by different cue providers (i.e., animate vs. inanimate) and directional cues (i.e., eyes vs. arrows). The results of three experiments revealed that attentional orienting was insensitive to both the identity of the cue provider and the nature of the triggering cue. However, compared with arrows, gaze cues prompted a general enhancement in the efficiency of processing operations. We consider the implications of these findings for accounts of reflexive visual orienting.
Abstract& Judging people on the basis of cultural stereotypes is a ubiquitous facet of daily life, yet little is known about how this fundamental inferential strategy is implemented in the brain. Using fMRI, we measured neural activity while participants made judgments about the likely actor (i.e., personfocus) and location (i.e., place-focus) of a series of activities, some of which were associated with prevailing gender stereotypes. Results revealed that stereotyping was underpinned by activity in areas associated with evaluative processing (e.g., ventral medial prefrontal cortex, amygdala) and the representation of action knowledge (e.g., supramarginal gyrus, middle temporal gyrus). In addition, activity accompanying stereotypic judgments was correlated with the strength of participants' explicit and implicit gender stereotypes. These findings elucidate how stereotyping fits within the neuroscience of person understanding. &
This study examined whether the grouping of people into meaningful social scenes (e.g., two people having a chat) impacts the basic perceptual analysis of each partaking individual. To explore this issue, we measured neural activity using functional magnetic resonance imaging
Neuroscientific investigations interested in questions of person perception and impression formation have traditionally asked their participants to observe and evaluate isolated individuals. In recent years, however, there has been a surge of studies presenting third-party encounters between two (or more) individuals as stimuli. Owing to this subtle methodological change, the brain's capacity to understand other people's interactions and relationships from limited visual information--also known as people watching--has become a distinct topic of inquiry. Though initial evidence indicates that this capacity relies on several well-known networks of the social brain (including the person-perception network, the action-observation network, and the mentalizing network), a comprehensive framework of people watching must overcome three major challenges. First, it must develop a taxonomy of judgments that people habitually make when witnessing the encounters of others. Second, it must clarify which visual cues give rise to these encounter-based judgments. Third, it must elucidate how and why several brain networks work together to accomplish these judgments. To advance all three lines of research, we summarize what is currently known as well as what remains to be studied about the neuroscience of people watching.
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