<p>This Community Service Activity aims to develop a sustainable tourism competitiveness using the Community Based Tourism (CBT) model as a tourism strategic initiative that is able to accommodate economic, social, cultural and environmental benefits in a tourist destination. The CBT model offered is to converge Adventure Travel, Cultural Tourism, Ecotourism and Collaborative Information Technology into one unified tourism service, namely the Internet Marketing Educational Tourism Village. In addition, SD-Logic principles are also put forward where during the development of tourist villages, the service team always collaborates with many parties, including looking for a team of mobilizers or local heroes who have the power to mobilize and inspire the community. This community service activity is divided into three stages: (1) Mapping of Village Potential Landscapes, (2) Development of Tourism and Entrepreneurship Orientation, and (3) Development of Mindset, Skills and Mastery of Digital Economy Tools, which are divided into 6 main activities, and all of which can be implemented and get good results in terms of increasing knowledge and expertise. The results of this community service activity is the concept of an internet marketing educational tourism village with community based-tourism can be accepted and started to be implemented in the locus village. In the future, the PkM IIB Darmajaya team together with relevant stakeholders will collaboratively and participatively form a locus village tourism master plan so that it can be used as a guide for the direction of tourism village development.</p><p><strong>BAHASA INDONESIA ABSTRACT:</strong> Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk bertujuan untuk mengembangkan suatu daya saing kepariwisataan yang berkelanjutan dengan menggunakan model Community based Tourism (CBT) sebagai salah satu inisiatif strategi wisata yang mampu mengakomodir keuntungan ekonomi, sosial, budaya dan lingkungan disuatu destinasi wisata. Model CBT yang ditawarkan adalah dengan mengkonvergensikan <em>Adventure Travel, Cultural Tourism, Ecotourism</em> dan <em>Collaborative Information Technology</em> menjadi satu kesatuan layanan kepariwisataan yaitu Desa Wisata Edukasi Internet Marketing. Selain itu juga prinsip-prinsip SD- Logic juga dikedepankan dimana pada saat pengembangan desa wisata, tim pengabdi selalu melakukan kolaborasi dengan banyak pihak termasuk mencari tim penggerak atau <em>local hero</em> daerah yang memiliki kekuatan untuk memobilisasi dan menginspirasi masyarakat. Kegiatan pengabdian kepada masyarakat ini terbagi menjadi tiga tahap yaitu (1) Pemetaan Bentang Potensi Desa, (2) Pengembangan Orientasi Kepariwisataan dan Kewirausahaan,  (3) Pengembangan Mindset, Skill dan Penguasaan Tools Digital Economy, yang dibagi menjadi 6 kegiatan utama, dan kesemuanya bisa terlaksana serta mendapatkan hasil yang baik dari sisi peningkatan pengetahuan dan keahlian. Hasil kegiatan pengabdian kepada masyarakat ini adalah, Konsep desa wisata edukasi internet marketing dengan community based tourism dapat diterima dan mulai diimplementasikan di desa lokus walaupun masih perlu pendampingan lebih lanjut dan perlu melibatkan stakeholder pentahelix lainnya, Desa wisata juga perlu mengedepankan pengembangan paket wisata, dibandingkan penjualan tiket untuk masuk ke obyek wisata, karena lebih menguntungkan dan mampu mengendalikan eksternalitas dunia pariwisata dan untuk dapat efektif mengimplementasikan desa wisata edukasi internet marketing diperlukan tim penggerak awal yang akan menjadi local hero untuk dapat merubah mindset masyarakat desa. Kedepannya tim PkM IIB Darmajaya bersama dengan stakeholder terkait akan secara kolaboratif dan partisipatif membentuk masterplan kepariwisataan desa lokus sehingga dapat dijadikan pedoman arah pengembangan desa wisata.</p>

Higher education is a party that can be the driving force or driving force for the emergence of young entrepreneurs. This is because tertiary institutions will strengthen mental attitudes, provide academic support, and social support to students to become entrepreneurs. In addition, universities provide knowledge to students about the sciences of becoming entrepreneurship. One of the universities that is trying to create young entrepreneurs based on technology or technopreneurs is the Darmajaya Institute of Informatics and Business (IIB Darmajaya). Regarding the progress of entrepreneurship in the Darmajaya IIB campus environment, the lecturer team who is also a community service team submitted a grant from the Ministry of Research, Technology and Higher Education's DRPM (Entrepreneurship Development Program) 2019-2021 program. This program is used as one of the flagship programs at the Darmajaya IIB campus as a means of increasing interest and the number of young entrepreneurs. The method of implementing PPK (Entrepreneurship Development Program) activities, namely: Understanding of technopreneurship, provision of tenant skills regarding technopreneur skills and development teams, product prototypes, making business plans and initial product / service presentations, incubation process to complete products / services, product launching and become a starup company. The results of the PPK activities carried out were the formation of six best tenants, namely: Essa Solution, Recycle_Indonesia, Informatika Ganesha, Beauty Start, Kutilang, IGE.Net