<p><em>The objective of this study was to identify the factors affecting domestic tourist satisfaction of tourist destinations. The type of this study was a quantitative descriptive study using Cochran Q test and factor analysis of tourist satisfaction</em><em> drivers factors</em><em>. The result of this study showed that there were 38 attributes affecting domestic tourist satisfaction in Indonesia. The first rank was the beauty of natural attractions; the second rank was artificial tourism attractions; and, the third rank was the cost and cleanliness of facilities and environment of tourism destinations. Furthermore, all these attributes were clustered into several factors</em><em>:</em><em> attraction, amenities, accessibility, hospitality, and ancillary. The significance of this study is that the identified factors are beneficial for stakeholders as the indicators of customer satisfaction.</em><em></em></p><p><strong>Abstrak dalam Bahasa Indonesia</strong> : Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan wisatawan domestik terhadap suatu destinasi wisata.  Jenis penelitian ini adalah penelitian deskriptif kuantitatif, menggunakan alat analisis <em>C</em><em>ochran Q </em><em>t</em><em>est</em> dan analisis faktor terhadap faktor-faktor pendorong kepuasaan wisatawan. Hasil penelitian ini menunjukkan terdapat 38 atribut yang mempengaruhi kepuasan wisatawan domestik di Indonesia. Lebih lanjut diperoleh ranking pertama ditempati oleh keindahan obyek wisata alam, ranking kedua ditempati oleh daya tarik wisata buatan dan ranking tiga ditempati oleh tingkat harga dan kebersihan fasilitas dan lingkungan destinasi wisata. Kegiatan penelitian kemudian dilanjutkan dengan pengelompokan atribut menjadi faktor-faktor, dimana ditemukan 5 faktor utama yaitu <em>attraction, amenities, accessibility, hospitality dan ancillary.</em> Pentingnya penelitian ini adalah bahwa faktor-faktor yang teridentifikasi bermanfaat bagi para pemangku kepentingan sebagai indikator kepuasan pelanggan.</p>

The existence of Higher Education has a huge role in nation and state’s life through tri dharma of Higher Education named education, research and community service. Higher Education can produce economic innovations based on knowledge so that, it will increase productivity and nation competitiveness. Higher Education must have strategies that will be carried out, therefore they are able to compete with other higher education according to stakeholder needs. The purposes of this research are to analyze 2 (two) models of information technology relations in the higher education competitiveness development strategy determining the most dominant criteria according to the higher education development direction (Relevance, Academic Atmosphere, Internal Management, Sustainability, Efficiency and Productivity, Access and Equit and Leadership). The method of this reserach is AHP method in wich the data are collected through questionnaires to respondents in collage. The criteria of this research are internal management & organization, academic atmosphere and university competitive sustainability. The results of this research are the information technology relations model with internal management, and the relation model between internal management and efficiency & productivities, and also the most dominant criteria in the higher education competitiveness development strategy are the criteria of Academic Atmosphere, Efficiency and Productivity.

<p>This Community Service Activity aims to develop a sustainable tourism competitiveness using the Community Based Tourism (CBT) model as a tourism strategic initiative that is able to accommodate economic, social, cultural and environmental benefits in a tourist destination. The CBT model offered is to converge Adventure Travel, Cultural Tourism, Ecotourism and Collaborative Information Technology into one unified tourism service, namely the Internet Marketing Educational Tourism Village. In addition, SD-Logic principles are also put forward where during the development of tourist villages, the service team always collaborates with many parties, including looking for a team of mobilizers or local heroes who have the power to mobilize and inspire the community. This community service activity is divided into three stages: (1) Mapping of Village Potential Landscapes, (2) Development of Tourism and Entrepreneurship Orientation, and (3) Development of Mindset, Skills and Mastery of Digital Economy Tools, which are divided into 6 main activities, and all of which can be implemented and get good results in terms of increasing knowledge and expertise. The results of this community service activity is the concept of an internet marketing educational tourism village with community based-tourism can be accepted and started to be implemented in the locus village. In the future, the PkM IIB Darmajaya team together with relevant stakeholders will collaboratively and participatively form a locus village tourism master plan so that it can be used as a guide for the direction of tourism village development.</p><p><strong>BAHASA INDONESIA ABSTRACT:</strong> Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk bertujuan untuk mengembangkan suatu daya saing kepariwisataan yang berkelanjutan dengan menggunakan model Community based Tourism (CBT) sebagai salah satu inisiatif strategi wisata yang mampu mengakomodir keuntungan ekonomi, sosial, budaya dan lingkungan disuatu destinasi wisata. Model CBT yang ditawarkan adalah dengan mengkonvergensikan <em>Adventure Travel, Cultural Tourism, Ecotourism</em> dan <em>Collaborative Information Technology</em> menjadi satu kesatuan layanan kepariwisataan yaitu Desa Wisata Edukasi Internet Marketing. Selain itu juga prinsip-prinsip SD- Logic juga dikedepankan dimana pada saat pengembangan desa wisata, tim pengabdi selalu melakukan kolaborasi dengan banyak pihak termasuk mencari tim penggerak atau <em>local hero</em> daerah yang memiliki kekuatan untuk memobilisasi dan menginspirasi masyarakat. Kegiatan pengabdian kepada masyarakat ini terbagi menjadi tiga tahap yaitu (1) Pemetaan Bentang Potensi Desa, (2) Pengembangan Orientasi Kepariwisataan dan Kewirausahaan,  (3) Pengembangan Mindset, Skill dan Penguasaan Tools Digital Economy, yang dibagi menjadi 6 kegiatan utama, dan kesemuanya bisa terlaksana serta mendapatkan hasil yang baik dari sisi peningkatan pengetahuan dan keahlian. Hasil kegiatan pengabdian kepada masyarakat ini adalah, Konsep desa wisata edukasi internet marketing dengan community based tourism dapat diterima dan mulai diimplementasikan di desa lokus walaupun masih perlu pendampingan lebih lanjut dan perlu melibatkan stakeholder pentahelix lainnya, Desa wisata juga perlu mengedepankan pengembangan paket wisata, dibandingkan penjualan tiket untuk masuk ke obyek wisata, karena lebih menguntungkan dan mampu mengendalikan eksternalitas dunia pariwisata dan untuk dapat efektif mengimplementasikan desa wisata edukasi internet marketing diperlukan tim penggerak awal yang akan menjadi local hero untuk dapat merubah mindset masyarakat desa. Kedepannya tim PkM IIB Darmajaya bersama dengan stakeholder terkait akan secara kolaboratif dan partisipatif membentuk masterplan kepariwisataan desa lokus sehingga dapat dijadikan pedoman arah pengembangan desa wisata.</p>

No abstract

No abstract