Еntrepreneurship sector will be very important factor in future economic growth due to its ability to adapt to changing business conditions in terms of globalization. Entrepreneurship is often called the driving force of the economy, while entrepreneurs are agents of change that provide innovative ideas for companies. Small and medium enterprises are a key source of dynamism, innovation and flexibility, both in developed and in developing countries. Entrepreneurial framework describes the key components of entrepreneurship: entrepreneurs/team of entrepreneurs, entrepreneurial process, creation of new values and environment. An entrepreneur or team of entrepreneurs should recognize business opportunities, collect the necessary resources, and develop an appropriate business strategy with aim to create new value. The paper suggests that entrepreneurship creates entrepreneurship and entrepreneurial activity is the best incentive for further entrepreneurial activity. In order to gain a better insight into the operations of small and medium enterprises, the paper points to the advantages and disadvantages of starting a business through this form of entrepreneurial activity. Smaller enterprises achieve success in industries where flexibility and inovation are of great importance, while they are less successful in industries where resources and resource management are crucial. The advantages of small and medium enteprises are: independence, self-actualization, profit-making, market flexibility, more efficient use of available resources, and innovation. Nevertheless, the paper analyzes potential disadvantages: lack of knowledge and expertise of smal and medium enterprises, lack of managerial skills, risk of closing down the company, long working hours and hard work, uncertainty of income, high level of stress and total responsibility. The reasons for starting a business through small and medium enterprises can be analyzed as: push and pull motives. Pull motives exist when individuals are motivated by specific ideas they want to implement when starting a business. Pull motives include: desire for independence, desire to use the identified market opportunity, turning hobbies or previous work experience into business and financial incentives. On the other hand, a large number of individuals decide to establish a new company out of necessity, due to the push motives such as dismissal, job insecurity, disagreement with the previous employer, etc. Based on the advantages and disadvantages of small and medium enteprises and reasons and motives for starting the business, the paper points to the importance of SMEs in modern economy.

Сажетак: Нема система, било природног или вештачког, који је могуће поимати, а поготово усмеравати уколико не постоји разумевање начина комуникације. Отуда неодвојивост комуникације и лидерства као два основна сегмента истраживачког подручја овог рада. У ком правцу се мења човек, шта то имплицира истраживачка питања и отвара простор за нова? Човек као високообразовани појединац, специјалиста или експерт у актуелним околностима, пословање заснива на знању, услед чега знање представља доминантну имовину већине успешних организација. У ситуацијама у којима се појављује значајна комуникациона дистанца, јављају се значајне баријере у комуникацији, које доприносе неуспеху самог процеса. Оно што додатно апострофира овај наведени истраживачки проблем јесте структура пословног система, која се мења у складу с актуелним трендовима, па самим тим доводи до промена канала комуникације, односно протока информација. Ове промене нису занемариве и значајно мењају природу комуникације, а као последица свега тражи се адекватан одговор лидерства. Основно истраживачко питање гласи: У којој мери ефикасност комуникације дефинише успешност као фаза у зрелости лидерства? Квантитативни поступци примерени основним истраживачким намерама и природи расположивих података јесу мултиваријациона анализа варијансе (МАНОВА), дискриминативна анализа и једнофакторска анализа варијансе (АНОВА), с циљем утврђивања разлика између дефинисаних група посматране појаве, у зависности од специфичности посматраних обележја.

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Throughout the centuries, the business and success of people and organizations has moved in the direction of improving the tools for work, as well as the knowledge and skills of organization and management. In this way, the quality of life reflected the degree of development, both in the field of improving the means of work and the management ability in work and social systems. From the perspective of the present, people and their associations are facing a new challenge, both in the age of knowledge and in the ever-changing technological changes and innovations, to ensure the survival and development of the system. The answer to this question is not easy because we are witnessing strong market dynamics and a large number of changes, which are reflected, both in the field of work and in the field of business of each organization. A measure of the ability to adapt to the changes that emerge and adapt to the challenges will be a condition for the success of individuals, organizations and society as a whole. Social entrepreneurship as a social science and economic and social development strategy has been occurring in the past few decades. The very emergence and development of social entrepreneurship, the fact that it is receiving increasing attention in social theory, as well as being increasingly accepted as an essential component of sustainable development strategies, can be taken as one of the reliable indicators of how modern capitalist societies are changing dynamically and how profound these changes are. Practice confirms that the degree of social entrepreneurship development in every society is directly proportional to the degree of the national economy development, the degree of human rights development, the degree of democracy development and all other achievements of modern civilization. That is why the state of social entrepreneurship can be treated as one of the reliable indicators of the overall political, economic and social situation in a society, or in other words the extent to which the political, economic and social system of a society is based on moral values. Entrepreneurship is a complex, multidimensional framework that emphasizes the individual, the environment, the organization and the entrepreneurial process itself. An entrepreneur is the initiator of a new business venture, that is, an individual who takes over a business venture to provide products and services to the market for profit. Entrepreneurship, whether it is external entrepreneurship in small and medium-sized businesses, corporate entrepreneurship, social entrepreneurship, youth entrepreneurship, women or rural entrepreneurship, entrepreneurship in public institutions, involves the use of innovation as a tool for change, which brings added value to the entrepreneurs and beneficiaries of these change. Social entrepreneurship is an innovative way for people to solve various economic, educational, health and environmental problems in their community through their work by joining together and using sustainable business models. Social entrepreneurship is part of the social economy and thanks to it, social problems are solved through the use of entrepreneurial principles.

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