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A between-subjects experiment (N = 531) studied the juxtaposition of programming from the Discovery Channel’s Shark Week with shark conservation public service announcements (PSAs). Cultivation and priming theories provided a conceptual framework for testing how shark-on-human violence paired with different types of PSAs (celebrity endorser present or not) influence audiences’ emotional reactions, threat perceptions, willingness to support conservation, and intentions to seek information. Findings reveal that shark-on-human violence and presence of a PSA influence fear reactions and perceived threat of shark attacks. Findings related to conservation support, information seeking, and the role of previous Shark Week viewing and demographics are also discussed.

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Massive open online courses (MOOCs) have been heralded as a democratizing force bringing higher education to the world’s neediest students. But do MOOCs effectively confront the well-documented challenges of online education for underprivileged students? This textual analysis examines MOOC offerings in the humanities and finds that courses are designed for relatively well-prepared students, not underprivileged students.