Brazil has the second largest e-commerce market in the world. One model used in this sector is "collective buying", a feature of which is impulse sales. Consumer behavior can be influenced by several factors, two of which are addressed in this article: the individual impulsivity of consumers and strategies of mix marketing. Impulsive buying is characterized by an unplanned purchase, i.e. the need to acquire the product arises just before the purchase. Consumers respond differently to mixed strategies depending on their degree of impulsivity. Thus, this article aims to analyze the efficacy of different marketing mix strategies for impulsive and non-impulsive consumer purchasing behavior. 137 participants were given a questionnaire containing the Buying Impulsiveness scale from Rook and Fisher (1995), and statements about the marketing strategies used by collective buying sites. Through a regression analysis, three strategies were found to relate more to impulsivity: search for products from well-known brands, search for deals with big discounts and confidence in receiving the product. For e-commerce and researchers, this study elucidates which strategies, from the consumer's perspective, effectively persuade purchasing behavior.DOI: 10.5585/remark.v13i3.2646

Purpose The purpose of this paper is to assess the main factors that contribute to teaching and learning sustainability in management education (SiME), which is defined as a body of knowledge that meets the needs of both current and future generations of students. Design/methodology/approach The authors adopt the Biggs’ Presage–Process–Product (3P) learning model to guide and categorize the findings from the literature review on SiME. This study provides an overview of journal articles published between 2002 and 2017. Findings In the context of SiME, Biggs’ 3P model shows how teaching context and students’ background (presage factors) influence students’ approaches to learning, which can range from surface to deep learning (process) and result in various learning outcomes (products). Research limitations/implications The literature review may have excluded important and relevant work from the sample. Practical implications This review highlights that personal and institutional commitments are necessary to promote effective learning of sustainability. Social implications Effective learning outcomes (deep learning) in sustainability should encourage students to reflect on their personal values and behaviors and to acquire analytical skills aimed at promoting conservation and remediation of social, environmental and economic problems. Originality/value This paper provides an application of Biggs’ 3P learning model in the context of sustainability, which highlights the conditions for deep learning as critical given the complexity and urgency of addressing sustainability crises.

Purpose The purpose of this paper is to understand the theoretical discussion of effectuation since the seminal paper in 2001 and to propose an agenda for future studies. Design/methodology/approach Systematic literature review and content analysis of 71 papers. Findings Most papers performed a replication of the concepts empirically, and few studies proposed to understand theoretical aspects of effectuation, among them, some authors presented theoretical advances to improve the approach and others participated in an ongoing debate that shows there is no consensus on whether the approach is theory or if considered, appears to be under construction at a rudimentary level or being questioned. Research limitations/implications The method requires authors to make choices, so the database used and the criteria defined for searching papers that were analyzed are the main limitations of this research. Practical implications The authors suggest that researchers, teachers and practitioners use effectuation analytically and reflectively. Social implications The authors present and analyze the current theoretical debate on effectuation. Results suggest the need for new discussions about the concepts, as well as new theoretical efforts of the researchers to analyze the potentialities and limitations of this approach. Originality/value Among empirical and applied research, with replications of the concepts of effectuation, this research contributes to a theoretical discussion based on a systematic literature review, seeking to bring new reflections about this approach. Additionally, the authors present an agenda of theoretical gaps for the development of future research.

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Griffith Research Onlinehttps://research-repository.griffith.edu.au INTUITION IN DECISION-MAKING: REVIEW, MAP OF INFLUENTIAL RESEARCHERS, AND RESEARCH AGENDA RESUMOObjetivo: Identificar os grupos informais de redes, a estrutura e a evolução longitudinal da história intelectual da intuição na tomada de decisão nos últimos 52 anos. Método: Métodos mistos foram usados, análise de redes sociais de 887 artigos, juntamente com a revisão sistemática da literatura e análise de conteúdo das principais publicações. Principais Resultados: Os resultados indicam duas correntes teóricas que estavam implícitas na literatura: pesquisadores que entendem a intuição relacionada à experiência e seguem a abordagem padrão-intervencionista e pesquisadores que entendem a importância dos elementos sensoriais, afetivos, juntamente com a experiência; e seguem a abordagem competitivaparalela. Um fluxo com os marcos da intuição na tomada de decisão é apresentado dividido em quatro etapas: construção do conceito, validação, aplicação empírica e estudos emergentes. Contribuições: Este estudo contribui teoricamente, oferecendo uma revisão da temática diferente do que os outros estudos encontraram, por meio da apresentação de um mapa de pesquisadores influentes, seus seguidores, posicionamento teórico e metodológico dos autores e agenda de pesquisa para estudos futuros. Também oferece contribuições práticas ao apresentar o tema de forma estruturada, os gestores e empreendedores podem refletir sobre suas práticas e analisar se tem usado (e como) intuição na tomada de decisão. Também pode estimular reflexões e aplicação de ferramentas no ensino e treinamento sobre a temática. Originalidade: Este é o primeiro estudo a aplicar a técnica de redes sociais e a análise do caminho principal para entender a intuição, o que permitiu alguns avanços no conhecimento sobre a temática, demostrado nos resultados e contribuições.Palavras-chave: Correntes teóricas. Mapa de autores. Análise do caminho principal. Análise de redes sociais. Análise de co-citação. Análise de citação.