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The economic situation of today forces organizations to innovate on a continual basis. Therefore the central aim of a sustainable management of innovation is to increase the innovative capability of a company in order to establish a system of continuous innovation. The article deals with the fundamental questions of the nature of innovation and gives a holistic view of how innovations emerge in enterprises. Against the background of central dilemmas of economic acting, it describes eleven transdisciplinary and practice-oriented strategies for companies to cope with the dilemmas, strengthen their own innovative capability and so establish a system of continuous innovation. The following insights are intermediate results of the German research and development project "International Monitoring" (IMO).

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