Аннотация. В представленной статье рассматривается вопрос, связанный с изучением когнитивного потенциала метафорических конструкций поэтического дискурса Р. Ки-плинга на материале его стихотворения 'The Ballad of East and West' на английском языке. Посредством ретроспективного анализа в работе обобщаются и систематизируются на-учные изыскания по вопросам изучения метафорических переносов, а также представ-лен философский взгляд на проблему отношений между Востоком и Западом. В рамках когнитивно-дискурсивного анализа в тексте стихотворения выделяются и описываются наиболее яркие зооморфные, социоморфные и артефактные метафоры, на базе которых впоследствии вычленяются ключевые концепты с дальнейшей установкой фреймово-слотовых связей в них с целью определения основного смыслового наполнения выбран-ного для исследования поэтического дискурса. В работе раскрывается индивидуальное видение Киплингом ситуации во взаимоотношениях западной и восточной культур, а также рассматриваются имплицитно заложенные им в метафорах рекомендации по уста-новлению гармонии в этих отношениях. Автор полагает, что выводы и результаты работы открывают новые возможности в интерпретации метафор Киплинга и могут привести к корректировке уже привычного для всех имиджа писателя.Ключевые слова: художественный дискурс, поэтический дискурс, поэтическая картина мира, когнитивно-дискурсивный анализ, концепт, фрейм, слот, зооморфная, социо-морфная, артефактная метафоры. COGNITIVE DISCOURSE ANALYSIS OF METAPHORICAL CONSTRUCTIONS IN R. KIPLING'S POEM «THE BALLAD OF EAST AND WEST» S. KupriyanovaMoscow Region State University 10а, Radio st., 105005, Moscow, Russian Federation Abstract. The article deals with the issue of studying the cognitive potential of metaphorical constructions of Kipling's poetic discourse in the poem 'The Ballad of East and West' in the original. By means of a retrospective analysis, scientific research of metaphorical constructions in linguistics is carried out to systematize and generalize the data; a philosophical view on relations between West and East is presented as well. In the framework of cognitive discourse

One of the reasons for the volatility of agricultural production is poorly predictable weather fluctuations that affect the food security of our country and are a serious problem for agricultural producers. Therefore, it is necessary to develop, justify and use measures that contribute to increasing the stability of agricultural crop yields throughout the territory of agricultural lands. The object of research was the yield of corn for grain and weather conditions during its growing season in the Rostov region. The purpose of the study was to analyze the impact on the stability of corn yield on grain of two main factors: natural and climatic changes represented by fluctuations in moisture supply, both interannual and during the growing season of corn for grain, and human economic activity considered in the aspect of reclamation measures, as well as the development and formulation of proposals to improve this stability. The main factors influencing the sustainable development of agricultural production as a whole are identified by the methods of system analysis and a scheme of relations in the agroindustrial complex is constructed, and the dependences of the corn yield on grain on the experimental fields of the Biryuchekut vegetable breeding experimental station are determined by the methods of statistical analysis –the branch of the Federal State Budgetary Scientific Institution ≪Federal Scientific Center of Vegetable Growing≫ depends on the amounts of precipitation and temperatures during the growing season, on the basis of which the main directions of land reclamation are formulated that allow optimal use of the agricultural opportunities of the land fund. The paper notes the connection of fluctuations in the yield of corn for grain with the heterogeneity of weather and climatic conditions and the results of human economic activity depending on the level of scientific and technical development in the agricultural sector, as well as with complex solutions to environmental management problems consisting in the rational use of natural resources and the use of various types of land reclamation. It was found that in the period from 2000 to 2019, depending on the amount of precipitation, the yield of corn on the bogar at the representative object varied from 11.8 to 39.5 c/ha, that is, by more than 3.3 times, whereas during irrigation in these years of observation, the yield was from 125.2 to 138 c/ha, respectively, that is, yield fluctuations did not exceed 10 %, irrigation of corn crops in acute arid years increased the yield by 8.6 times, in dry years –by 82.2 %, in favorable –by 71.7 %, and this indicates that in order to obtain a high yield of corn for grain, irrigation should be used not only in dry years, but also in years when 350–00 mm of precipitation falls during the growing season.

Куприянова Светлана Александровна, Мазирка Ирина Олеговна Оценочные смыслы поэтических метафор Р. Киплинга в рамках концепта QUEEN и их роль в создании когнитивно-стилистических эффектов Целью исследования является проведение когнитивно-стилистического анализа метафор поэтического дискурса Р. Киплинга, определение их стилистических функций и роли в создании оценочно-ценностных векторов в сознании читателей художественных текстов поэта, а также в изменении фреймов и слотов, определяющих концепт QUEEN. Новизна статьи заключается в идентификации оригинальных киплинговских аксиологем, находящих свое отражение в метафорических образах и стилистических эффектах произведений поэта. Предполагается, что результаты работы помогут открыть новые возможности для анализа взаимосвязей ценностных стандартов поэта, реципиента и социума. Адрес статьи: www.

Relevance. Despite attempts to improve the assessment of various types of resources of the agro-industrial complex, carried out by well-known Russian and foreign scientists, to date, general methodological and methodological approaches have not been developed, and there is also no unified system of criteria and indicators that takes into account the level of availability and assessment of various types of resources in agro-melioration. systems. It should be noted that a low indicator of several or even one type of resource will certainly reduce the efficiency of using all other types of resources of agromeliorative systems, therefore their comprehensive assessment is an urgent task that has undoubted practical importance in terms of the impact on the efficiency and sustainability of development of not only agromeliorative systems, but also the entire agro-industrial complex. An object. The object of research was agromeliorative systems in the context of the main types of their resources. Target. The aim of the study was to substantiate, assess and comprehensively use the permanently interacting natural, economic, labor, financial, investment and infrastructural resources of agro-reclamation systems as criteria for assessing their effectiveness. Materials and methods. Using the methods of complex and system analysis, the main types of resources of agro-reclamation systems were identified, a quantitative and qualitative analysis based on a comprehensive assessment of indicators of both the availability of these resources and the efficiency of their use was carried out, the author's approach to assessing various types of resources of agro-reclamation systems and the efficiency of their use was proposed. Results and conclusions. At the first stage, a system of criteria was formed to assess the availability of various types of resources of agro-reclamation systems, taking into account not only the quantitative component, but also the qualitative one, reflecting the efficiency of using certain types of resources, the provision of agro-reclamation systems with these types of resources; at the second, individual indicators of various types of resources of agro-reclamation systems were determined. for each factor of production, which are consolidated into a group efficiency index, on the third, the efficiency of using the resources of agro-reclamation systems was assessed based on the proposed indicators, and on the fourth, the ranking of agro-reclamation systems was carried out and recommendations were formulated to improve the efficiency of using the resources of agro-reclamation systems. A synergistic effect is noted that arises as a result of the joint influence of agro-resource components: modern agricultural technologies, selection and moisture supply, revealed and substantiated by the change in the yield of grain crops (excluding rice) and rice in Russia, as well as the average annual growth rate of the yield of rice and grain crops for the period 1990-2017.

The aim of the study is to find solutions aimed at the formation of optimal conditions for the creation and functioning of reclamation parks on the territory of existing institutions for reclamation subordinated to the Ministry of agriculture of Russia, through the establishment and justification of the necessary list of functions and powers of their management companies. The comparative analysis of the concept of creation of agricultural parks and the documents regulating functioning of agro-industrial parks is carried out. In addition, the studies were conducted in the context of Federal programs and other legislative acts of the Russian Federation. The analysis of regulatory documentation and scientific developments in the field of agro-industrial sector allowed to compare and make informed decisions on the formation of functions and powers of the management companies of reclamation parks. The formed materials will allow to organize highly effective work of the management companies of recreational parks, by endowing the latter with the necessary functions and powers, without burdening them with unnecessary functions that are not within their competence. Thus formation of functions and powers providing competitive level of activity of reclamation parks needs to be carried out on the basis of functions and powers of the industrial and agroindustrial parks regulated by the current legislation. The formed substantiations will allow to accelerate decision-making processes in the field of powers and functions of managing companies of reclamation parks by legislative and Executive authorities, and thus will contribute to more rapid development of the reclamation complex of the Russian Federation, and as a consequence of the implementation of Federal programs and other legislative acts aimed at the development of agriculture and import substitution in this area.