Summary The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on the level of acceptance of innovation by consumers. The aim of the article is to determine the degree of innovativeness of the inhabitants of the Poznań agglomeration in the use of transport solutions available in Poznań. The research part presents the results of own research conducted in 2019 on a sample of 795 respondents. They showed that the inhabitants of the Poznań agglomeration are not afraid to use product innovations on the market of transport services and use them to a greater extent than in the case of the general population.

Research background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The paper presents the results of a study on consumer innovativeness of the adult inhabitants of the Poznań agglomeration. Purpose: The main purpose of the study was to recognize the relationship between consumer innovativeness and consumer’s personal characteristics and to advance knowledge regarding consumer innovativeness. Research methodology: The research was carried out using the direct interview technique with the use of an interview questionnaire, on a sample of 795 adult inhabitants of the Poznań agglomeration. Results: The results show that there is a directly proportional relationship between consumer innovativeness and education or material status and an inversely proportional relationship between consumer innovativeness and age in the pro-innovative dimension. The results indicate that there are statistically significant differences in consumer innovativeness between groups based on respondents’ personal characteristics – gender, age, level of education and material situation. The results however are ambiguous. Novelty: The novelty of the study is based on the verification of the relations between consumer innovativeness and their selected personal characteristics, with the example of Poland.

In line with the concept of sustainable development, changes in various forms of urban transport have been observed over the past few years, and the implementation of low-emission transport solutions is becoming a priority for local government. One of the key changes observed worldwide taking place on the urban transport market is the dynamic development of various forms of shared micro-mobility. One of these forms are electric moped scooter sharing services and despite their rapid growth in popularity, the existing research contributions on determinants of the use of this micro-mobility mode are limited to only a few studies. The goal of this paper is to advance knowledge regarding the motives and barriers to the use of electric moped scooter sharing services. The paper discusses the results of a study that was carried out in 2021 on a sample of 352 Polish users of electric moped scooter sharing services. The most important reasons for using these services included the convenience of this mobility mode and no city parking costs. The biggest barriers in choosing this micro-mobility mode for Polish consumers were those related to the safety of use.

Streszczenie:EHF EURO 2016 POLAND jest produktem oferowanym szerokiemu gronu interesariuszy -zarówno na rynku B2B -zaspokajając potrzeby i umożliwiając realizację celów klientów biznesowych -jak i na rynku B2C, zaspokajając potrzeby klientów indywidualnych, w tym przede wszystkim kibiców obecnych na trybunach hal sportowych. Wśród celów strategicznych, których realizacja stanowi podstawę do oceny stopnia powodzenia przedsięwzięcia, jakim była organizacja tej wielkiej imprezy sportowej, organizatorzy wyróżnili także uzyskanie wysokiego poziomu zadowolenia klientów (uczestników turnieju, przedstawicieli EHF i kibiców) oraz podmiotów uczestniczących w organizacji. Celem artykułu jest przedstawienie wyników badań zadowolenia kibiców obecnych na trybunach EHF EURO 2016 POLAND podczas pierwszej fazy rozgrywek.Słowa kluczowe: marketing sportowy, produkt sportowy, badania marketingowe, organizacja wydarzenia sportowego. Summary:EHF EURO 2016 POLAND is a product offered to a wide range of stakeholders -both on the B2B market -satisfying the needs and enabling the implementation of business clients' goals -as well as on the B2C market, satisfying the needs of individual clients, including the fans present in the stands of sports halls. The high level of customer satisfaction (tournament participants, EHF representatives and fans) and entities participating in the organization was among strategic goals that were set by the organizers and served as the basis for assessing the success of the event. The aim of the article is to present the results of research on the satisfaction of fans present in the stands of EHF EURO 2016 POLAND during the first phase of the competition.

Streszczenie: Wśród trendów globalnych, wyraźnie zyskującym w ostatnich latach na znaczeniu, jest wzrost zainteresowania prowadzeniem zdrowego trybu życia. Przejawia się ono w aktywizacji spędzania czasu wolnego konsumentów, w tym przede wszystkim w uprawianiu sportu i rekreacji ruchowej. Jednym z kluczowy segmentów docelowych działalności podmiotów funkcjonujących na rynku sportowo-rekreacyjnym, jest niewątpliwie grupa studentów. W artykule przedstawione zostały wyniki badania przeprowadzonego w 2014 roku, na próbie 384 studentów Uniwersytetu Ekonomicznego w Poznaniu, którego głównym celem było wyodrębnienie i ocena głównych motywów uprawiania sportu i rekreacji ruchowej. Analiza wyników badania przeprowadzona została z wykorzystaniem eksploracyjnej analizy czynnikowej.