Seguindo uma tendência mundial, as empresas no Brasil estão cada vez mais preocupadas com a responsabilidade social. Sendo assim, passam a contemplar mudanças organizacionais de implicações estratégicas profundas. Parte-se da premissa de que, para serem efetivas, tais mudanças devem estar alinhadas com a estratégia de negócios da empresa. O objetivo deste artigo é compartilhar os resultados de pesquisa bibliográfica e documental nas áreas de negócios e sociedade e gestão estratégica, com vistas a desenvolver um conjunto de ferramentas conceituais que possa auxiliar na formulação e implementação mais eficaz de estratégias de negócios direcionadas à responsabilidade social, no contexto brasileiro. Primeiro apresenta-se o arcabouço analítico em questão, construído por meio da síntese de elementos pertinentes de ambas as áreas de conhecimento. Depois, fornece-se um exemplo de como este pode ser utilizado para auxiliar a análise das mudanças a serem realizadas, a fim de que as práticas de responsabilidade social estejam alinhadas com a estratégia de negócios da empresa e, desta forma, possam contribuir para sua efetividade.

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This article proposes a three-stage method, with the use of multiple rankings as a starting point in the first stage to help carry out bibliographical research in a more effective and systematic fashion. The relevance of this method is made evident by way of a pioneer empirical investigation on the use and importance of scientific journal rankings as perceived by Brazilian professors in the practice of bibliographical research in the field of Business Administration. The results suggest that, although there is an awareness of the importance of ranking as a criterion for bibliographical research, with a view to identifying the state of the art and relevant research gaps, ranking is in fact hardly used on a regular basis. It is believed that the proposed method can help overcome this problem and contribute to more effective literature reviews and research.

Purpose The purpose of this paper is to analyze to what extent spending on innovation activities and collaboration at the industry level affects the relationship between firm innovation and performance. Design/methodology/approach A conceptual model was proposed and empirically tested using multiple linear regression. The data were obtained from the Community Innovation Survey 2012, composing a sample of 890 Italian manufacturing firms. Findings The results provided full support for the positive moderating effect of intra-industry innovation spending and partial support for the positive moderating effect of intra-industry collaboration, both regarding the relationship between firm innovation spending and performance. Knowledge spillovers derived from intra-industry innovation spending and intra-industry collaboration affect firm performance. While this finding corroborates other studies that have found that the intra-industry R&D spending influences firms’ innovation and performance, it also contributes to improve the understanding about the complementarity of internal innovation activities and knowledge spillovers. Originality/value This study contributes to theory by filling a gap concerning the complementarity of internal innovation activities and the effect of knowledge spillovers to improve firm performance. Our findings suggested that intra-industry openness to collaboration and innovation spending, as proxies of knowledge spillovers, plays an important role in complementing firm level innovative efforts, even in the case of firms that spend less on innovation and have a lower degree of collaboration. This is especially relevant for small and medium enterprises, which can take advantage of access to the necessary information to overcome their internal resource constraints for R&D and innovation. The originality of these findings adds value in terms of furthering the understanding of this phenomenon.

Este trabalho tem como principal objetivo definir Atributos Desejáveis (ADs) para orientar a auto-avaliação dos novos Sistemas de Medição de Desempenho Organizacional (SMDOs). Primeiramente, são explicados os objetivos da pesquisa que levou à definição do conjunto de ADs, bem como a relevância deste, e são apresentados o referencial teórico e a metodologia utilizada. Em seguida, é descrito como os ADs foram definidos a partir das diversas características de SMDO identificadas na literatura sobre o tema. Por fim, são apresentadas algumas conclusões e sugestões para pesquisas futuras.