Abstract. The aim of the article is creation of a conceptual framework and formulation of practical recommendations for development of the methodological foundations of anti-crisis management in the sphere of international tourism and hospitality services. The key problem investigated in the research is assessment of the scale of crises in the international hotel and tourism business sphere, as well as outlining the conceptual model of the anti-crisis management mechanism with regard to the COVID-19 pandemic. The core scientific results have been obtained using the general scientific methods of research, the retrospective, statistical, financial, and factor analyses, the correlation between the studied phenomena and the existing practice, as well as the target-oriented method. The conceptual approaches to identification of the functional elements of anti-crisis management in international tourism and the hospitality services sphere have been determined. The scale and features of the impact of the COVID-19 crisis factors, which have caused lingering destabilizing processes in the international hotel and tourism business, as opposed to the consequences of the 2003 atypical pneumonia (SARS) epidemic and the 2009 global financial crisis, which had been of a short-term nature, have been analyzed. Special attention is paid to analysis of the international tourism environment in the European region, the consequences of quarantine restrictions implementation in the hotel and restaurant business sector are assessed. The internal structure of the mechanism of institutional support for hotel and tourism business, which includes fiscal and monetary policies, tools for human resources management, market intellectualization, public and private partnership, as well as a restart of tourism and hospitality, has been analyzed. The results of the research have permitted determination of the instruments for responding to the crises caused by the COVID-19 pandemic, formulation of conceptual approaches to identification of the crises sources and the process of anti-crisis management in hotel and tourism business. The practical significance of the obtained results shows the prospects of using the core scientific statements of the article in the practice of anti-crisis management of hotel and tourism business. JEL Classification F20, L51, L83, M10 Formulas: 0; fig.: 3; tabl.: 1; bibl.: 13.

As it turns out, in practice, animation is limited to the artistic component of organising events and conducting various types of recreation, which does not meet the current needs for managing active leisure. there is a need to change the ideological function of animation in the leisure system. The purposeof study is to reveal the ideological component of an imation and recreational activities in the system of active leisure. Material and methods of research. the study used meta-analysis, which included the following stages: selection of information from scientific sources; selection of information that meets the criterion of objectivity, elimination of doubtful and duplicate sources, i.e. ensuring the quality of the collected material; proportional inclusion in the processing of sources that reflect different views on certain events and phenomena. Results. Animation as a method aims to bring all members of the community to teamwork. It is about bringing to life the social forces inherent in the social environment (both visible and hidden) in order to implement targeted and rational transformations that involve changes in various spheres of public life. Animation should stimulate the establishment of modern democratic values, develop a critical attitude to new ideas and behavioural models, and lead to a shift from an ego-centric to a socially-centric attitude. the task of socio-cultural and physical animation in relation to individuals and small groups is to free them from social isolation, awaken active views, motivate cultural and physical self-improvement, increase sensitivity to the problems of the world around them, add faith in rational actions (behaviour), and engage people in active life. thanks to animation activities, rapid beneficial changes can occur in the hierarchy of values of both individuals and communities. An animator of culture in general and physical culture in particular is one who complements the knowledge and life experience of people with whom he or she comes into contact, awakens their interests, reveals new ideals of life patterns, and conducts a dialogue about the possibilities and ways of reasonably satisfying culturally identified and hidden needs, including personal physical culture. When programming animation, choosing classes, games and activities, it is necessary to pay attention to several important criteria, namely: the purpose of animation, a set of activities and the expected results (effects) by the participants. Conclusion. Recreational animation is an effective means of active leisure, social communication, training, health improvement, including the elimination of post-traumatic stress disorder, which is now manifested in both civilians and the military. the diversity of types and forms of recreational animation makes it possible to increase the variability and, therefore, the targeting of recreational animation programmes. the positive orientation, hedonism, spiritual and creative nature of animation activity puts it on a par with other means of psychophysical influence on the human body