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Cotton is considered to be an important cash crop in the agrarian economy of India. India is the second largest exporter of cotton after China with an annual export of 7.5 billion US dollars. India is the only country to grow all the four species of cultivated cotton. Due to various factors, the productivity of cotton is very low in the country when compared to the world average productivity. Brand preference in hybrid seeds is one of the factors that directly affects the farmers and influences the productivity of cotton. The present study focuses on the Brand preference of farmers and dealers towards the bt cotton hybrid seeds. Totally 50 farmers and 20 dealers were selected by simple random sampling method. Percentage analysis, Garrett ranking and Standard deviation were used for the analysis of the study. From the results it could be concluded that most of the farmers well aware about the Bt cotton in the study area. Major share of the sample farmer respondents were old aged persons and they are illiterates. Moreover, a majority of the dealers are above the age group of 50 years and well experienced in the marketing of seeds. Cost of seeds and influence of dealers are the main factors influencing the purchase of the hybrid seeds.

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The environmental issues such as global warming, ozone depletion, water and air pollution, loss of species, and farmland erosion have led to the current alarming environmental crisis that threaten the environment as well as human life. The corporate social responsibility is one of the main factors which may influence the market performance of the company business. Environmental issues are very common now a day that should be addressed by the companies through offers in terms of eco-friendly products. Nowadays, there is an increasing trend among the marketer and consumer to switchover eco-friendly products and many companies have accepted their responsibility not to harm the environment and not to waste the natural resources. They have been under pressure to communicate their sustainability performance to their stakeholders. Hence, the present study aims to know about how the consumers care for their health and also their interest in protecting the environment. Coimbatore city were purposively selected for the study. Totally 100 consumers were selected by proportionate random sampling method. Both primary and secondary data were collected and utilized for the study. From the results it was observed that most of them aware about the eco-friendly products through advertisements and they are purchasing the eco-friendly products for health conscious. Most of the respondents are purchasing Himalayas and Dabur brands for their quality through advertisement.