In India online education was in its primitive stage. Though, maximum educational institutes had adopted the process of online admission and online result announcement, but the method of teaching through online was relatively slow in India. It was important for the universities to understand the preference towards online learning. Conjoint analysis was used to frame the preferences of sample respondents on the design of online mode of distance education. Conjoint analysis was utilized to know about the preference status among the distance learning courses offered by Tamil Nadu Agricultural university, the sample size consists of 90 Agri student and 90 non Agri student respondents. Course, Period, Format, and Duration attributes were selected for the experiment. From the results it was observed that the respondents preferred to do a certificate courses in PDF and Video format with 2 hrs of time duration for the period of one month. Majority of the agricultural students preferred PG degree courses whereas the non-agricultural students preferred certificate courses. Both agricultural and non-agricultural students preferred to do the computer related tasks. Among all the respondents, flexibility of study location was the major reason for the students to prefer online education followed by flexibility of study time and less need to go to campus. It was observed that respondents were not sure about the problems in distance education.

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Purpose: Facebook dominates the global market due to its creativity and adaptability. Facebook adapted itself to become one of the most creative and innovative organizations and gained massive success in emerging markets such as India. Social media marketing offers varies new opportunities for companies to promote their brands, products, and services through Social networking sites. The main purpose of this paper is to develop an understanding and analysis the social media marketing on Facebook. Methodology: This study was conducted by using empirical research and data collected by using convenience method. 100 respondents were approached for this study. This study is made based on the opinion given by the respondents only. Findings: Social media is a platform of advertisement and most of the marketing advertising are posted on Facebook. 76 percent of the respondents came to know about social media marketing through friends. 61 percent of the respondents said that cost is the more effective marketing method in Social Media Marketing Method. 50 percent of the respondents sometimes were shopping online by promotional activities of social media sites. Originality/Values: This paper explores the difference between social media marketing and traditional media using consumer perspectives.

Beekeeping is one of the oldest activities in India and makes it into the leading honey market in the world which has created an intense competition in terms of innovation. With the increasing market size and increasing consumer demand each year, honey makers have to search for new approaches and to learn to understand the consumers' need in order to improve their product satisfaction and customers' loyalty. The purpose of this study is to determine the purchase pattern of honey by the consumers in Tamil Nadu. Totally 301 responses were obtained from the online survey and observation method. It was identified that majority of the consumers were middle aged and purchased less than 100g of honey every time. Branded honey was highly preferred. There is a positive association of age and occupation with the quantity of honey purchased.

Cotton is considered to be an important cash crop in the agrarian economy of India. India is the second largest exporter of cotton after China with an annual export of 7.5 billion US dollars. India is the only country to grow all the four species of cultivated cotton. Due to various factors, the productivity of cotton is very low in the country when compared to the world average productivity. Brand preference in hybrid seeds is one of the factors that directly affects the farmers and influences the productivity of cotton. The present study focuses on the Brand preference of farmers and dealers towards the bt cotton hybrid seeds. Totally 50 farmers and 20 dealers were selected by simple random sampling method. Percentage analysis, Garrett ranking and Standard deviation were used for the analysis of the study. From the results it could be concluded that most of the farmers well aware about the Bt cotton in the study area. Major share of the sample farmer respondents were old aged persons and they are illiterates. Moreover, a majority of the dealers are above the age group of 50 years and well experienced in the marketing of seeds. Cost of seeds and influence of dealers are the main factors influencing the purchase of the hybrid seeds.