The article presents the results of expert surveys conducted by international organizations as a method of empirical research to identify current problems, features and trends of customer-oriented logistics services to consumers in the context of digital space. The statistical analysis of the indicators characterizing the level of use of information and communication technologies at management of mutual relations with consumers at the Ukrainian enterprises is executed. The key barriers that hinder the digital transformation of the logistics service have been identified, which are conditionally classified into 6 groups: trading, transport, marketing, information, organizational and financial and economic. The content structure of CRM-system implementation as a customer relationship management tool is proposed. The expediency of the complex approach application to digital transformation of consumers logistic service on the basis of customer orientation is substantiated and the formula of an estimation of synergetic effect from its realization is offered.

The article summarized the theoretical foundations of artificial intelligence and classified various technologies and algorithms related to it. Development prospects are also considered, starting from the automation of individual procedures and moving on to the development of complex autonomous systems for decision-making. Further, a detailed analysis of the transformation of key business processes in supply chains under the influence of artificial intelligence was carried out. This made it possible to discover how artificial intelligence technologies affect the organization and management of supply chains, which can lead to changes in management approaches and strategies. In the article, a matrix model of the interaction of specialists with artificial intelligence in supply chain management was developed and improved. It contributes to the understanding of how to effectively combine the role of humans and artificial intelligence systems to optimize processes in supply chains. Special attention is paid to the transition from supporting to autonomous role of artificial intelligence systems in supply chains. This change in dynamics may change the balance of power between humans and AI systems, and affect accountability and control mechanisms, as well as the ethical implications of delegating authority to AI systems. Accordingly, it is important to develop the digital skills of supply chain managers and increase their level of digital competence in order to implement artificial intelligence technologies effectively and ethically. The lack of such competencies can become an obstacle in the development and successful use of artificial intelligence in supply chain management.

Dangerous goods - goods which, by the nature of their physical characteristics, chemical composition, dimensions, or other specific features and nature (live animals or fish), for some reason endanger human life or health, the environment natural or general order or material goods, including those with features of the principles of humanitarianism. The transport of dangerous and oversize goods is one of the most difficult specialties in the field of goods transport in public transport, in particular in road and rail transport. Such transport is regulated by a number of legal acts that do not apply to companies carrying out tasks related to the transport of loads, the so-called neutral. The United Nations has created a closed TN directory, giving everyone a four-digit "UN number", at the same time dividing them into classes depending on the threat or the predominant threat. The provisions of the ADR agreement relate, inter alia, to the rules (requirements) for TN transport in terms of limiting the possible effects of a potential release of hazardous substances (e.g. as a result of road or rail collisions), as well as, above all, the forms and principles of preventing the possibility of such events. The transport of dangerous goods is a special type of transport and it is subject to specific legal provisions, meeting and observing a number of specific requirements. The safety of this type of transport depends on the proper organization of its transport and the maximum involvement of participants in the entire process. The organization of the transport of hazardous materials requires a comprehensive, comprehensive view of the vehicle, packaging and cargo (means of transport and packaging should be adapted to the transported goods) as well as people involved in the preparation of transport, drivers with appropriate authorizations and training, setting the route, securing this routes in terms of maintaining safety in the event of an emergency. The article offers the author's approaches to the investigation of modern challenges of dangerous and extraordinary goods transportations.

The material contained in this study is a signal of the key issues of transport safety in the area of ​​planning, organization and implementation of the transport of dangerous and oversized cargo. The material was created mainly on the basis of available publications as well as conclusions and opinions of experts. Both in the text and at the end of the article, there are numerous references to source materials and similar (partial) studies on selected issues in the area of ​​organization and management theory. It will allow, among others, students to individually analyse the characteristic cases of this class of transport, constituting in a sense an extended outline of the necessary knowledge allowing the student to prepare for lectures, exercises and laboratories. However, this does not exclude the purposefulness of using specialized (directional) literature items containing scientific foundations analytically describing the logistic processes under consideration.

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