PurposeThe purpose of this paper is to study the green marketing consumer in the Kingdom of Bahrain through using the ecologically conscious consumer behavior (ECCB) model and profiling green consumers in the kingdom.Design/methodology/approachUsing questionnaire survey, the influence of demographic characteristics (gender, age, education, and household monthly income) and ECCB on green marketing consumers has been tested through factor analysis, regression analysis, ANOVA, and K‐means clustering. The sample consisted of 241 consumers.FindingsThe findings of this study provide some understanding to the service providers and the government on the effect of demographic profile on online shopping. Of consequence, such understanding would help them in finding and implementing suitable strategies to enhance online shopping. Four types of green consumers were identified.Originality/valueThe study described in the paper is the first analysis of the Kingdom of Bahrain green consumers' characteristics through providing a comprehensive understanding by combining the demographic characteristics and the ECCB model and their effect on green shopping. Furthermore, the study offers a profile of green market consumers.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine the relationship between employees' motives for communicating with superiors and coworkers, their commitment to their organizations, satisfaction with jobs, and with superiors. Design/methodology/approach -This article makes use of survey research, using quantitative research methodology investigating employees' motives for communicating with their superiors and co-workers, their satisfaction and commitment towards their organization. The research identifies pleasure, escape, relaxation, control and inclusion as motives explaining why people communicate with each other and how they relate to each other. Findings -The findings revealed a relationship between the motives along with satisfaction and commitment. Employees report a moderate commitment with their coworkers as well as superiors. Furthermore, the results showed strong relationships between the control, affection, inclusion, escape and relaxation motives.Research limitations/implications -The research showed strengthening communication ties from a need to encourage more healthy interpersonal relationships by using jointly constructed reality. This approach was more effective because it goes beyond information process and it involves the process of people together creating what will be the mission and vision of the organization and developing corporate values. In addition, the organization's commitment can be enhanced through job enrichment together with matching the individual's values to those of the organization besides, finding ways and means of improving job satisfaction through different strategies such as improving the quality of the supervision, decentralization of power and counselling. Finally, the investigation serves as a context for evaluating the applicability of previous studies to the manufacturing, oil and petrochemical industries in Bahrain, focusing on Bapco (Bahrain Petroleum Company), GPIC (Gulf Petrochemicals Industries) and ALBA (Aluminum Bahrain ). Originality/value -The study is the first thorough study conducted in the three above-mentioned organizations. Therefore, it would be of great value to understand their employees better and improving thei...

Organizations are realizing the importance of social media and social networking sites as a communication channel for their brands. Startups, which are new small ventures, face many challenges to prosper in today's fast-paced economy. This research focuses on the challenge of building brand advocacy against the start-ups' low brand awareness and limited financing capabilities. Brand advocacy is defined as the extent to which consumers recommend the brand to their community. It is mainly characterized by high brand loyalty and strong positive electronic word of mouth. This research aims to explore the drivers of brand advocacy on social media in case of startups. The results of the will serve as the input for the second phase which follows a quantitative approach in which a survey will be undertaken to determine first, the relationship between the variables validated in the first phase and brand advocacy mediated by brand loyalty and electronic word of mouth, and second, test for demographics differences in this relationship.

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