Six diets providing ratios of concentrate to hay of 100 : 0, 95 : 5, 90 : 10, 80 : 20, 70 : 30 and 60 : 40 were given ad libitum to 24 British Friesian steers. The hay (in the long form) was offered separately from the concentrates. From 91 to 136 kg live weight, as the proportion of hay in the diet increased, daily dry-matter intake decreased. Over the weight range, 136 to 363 kg live weight, the addition of small amounts of hay to the concentrate diet caused an increase in intake. At 42 weeks of age a digestibility trial was carried out. Daily drymatter intake was maximal when the diet contained 80% concentrates. The apparent digestibility and mean retention time of the diets increased as the proportion of concentrates increased. Differences in estimated gut fill were not significant. The diet consisting of concentrate only resulted in the lowest concentration of acetic acid and the highest concentration of propionic and butyric acids in the rumen liquor. Net-energy intake tended to increase as the proportion of concentrates increased from 60 to 90% but then remained fairly constant.

Both intensified competition and greater consumer participation in the choice process for healthcare has increased the importance of advertising for health care providers and seriously challenged many of the preconceptions regarding advertising. This study investigates the effectiveness of advertising under conditions of high and low involvement using the Elaboration Likelihood Model to develop hypotheses that are tested in a 2 x 2 x 2 experimental design. The study findings provide insights into the influence of message content and message source on consumers categorized as high or low involvement. It was found that consumers classified as high-involvement are more influenced by a core service-relevant message than those consumers classified as low-involvement. Moreover, a non-physician spokesperson was found to have as much or more influence as a physician spokesperson regardless of the consumers' involvement level.

Concentrate diets supplemented with 5, 20 and 40 % of a high-and a low-quality hay were given ad libitum to British Friesian steers from 9 weeks of age to slaughter.The intake of dry matter and metabolizable energy was studied over weight ranges from 91 to 363 kg live weight. The quality of hay did not significantly affect the drymatter intake at any of the weight ranges studied. From 91 to 182 kg live weight the daily dry-matter intake decreased as the proportion of hay in the diet increased. Over the weight range from 182 to 272 kg live weight, intake was maximum at the 20 % level of hay supplementation, while from 272 to 363 kg live weight, intake increased with increasing levels of hay in the diet. The supplementation of high-quality hay significantly increased the intake of metabolizable energy by animals weighing 91-182 kg. Increasing proportions of hay in the diet significantly affected the metabolizable energy intake at all stages of growth studied.At 18 and 36 weeks of age digestibility and N balance studies were carried out. The metabolizable energy expressed as a percentage of the gross energy and the mean retention time of the diets were significantly affected by the age of animal, quality of the hay and the level of hay supplementation. Nitrogen retention was also affected by the age of the animal but not by the quality of the hay.The relationships between the voluntary intake of dry matter and the metabolizable energy of the diet expressed as a percentage of the gross energy, for different stages of growth, are also presented.The change in the digestibility and the mean time of retention of the diets in the digestive tract with age and the effect of this on the point where physical regulation to intake gives way to physiological regulation are discussed.

SUMMARYWith the object of comparing the energy requirements of cattle of different breeds a total of 108 animals, representing three maturity types, were individually fed at two levels of intake over three 12-week periods commencing at 250, 375 and 500 kg live weight in a co-ordinated experiment. The three breeds compared were Aberdeen Angus cross, Hereford × British Friesian and British Friesian. Animals were offered a 50:50 hay: concentrate ration at two levels of feeding; one level was designed to give 0·7 kg gain daily and the other 75 to 80% of this intake.Though the relative performance of breeds differed at the three centres, overall average live-weight gain did not differ significantly between breeds. Feed conversion efficiency dropped from 8·55 kg dry matter per kg gain in the first period to 16·95 kg in the third period, but differences in conversion ratio between breeds were not significant.Carcass measurements taken at slaughter immediately after the third test period indicated higher killing-out percentages and higher fat percentages in the Angus cross than in the British Friesian with Hereford × Friesian intermediate. Differences in energy needs for gain among the three breeds, predicted by apportioning ME intake to maintenance and gain using a multiple regression technique, were greater than differences calculated from carcass composition and published energy requirements for fat and protein deposition. The limitations of the use of the multiple regression technique for this purpose are discussed.

Eighteen crossbred Aberdeen-Angus and six Shorthorn steers with an average liveweight of 382 kg were given sUage (DM content 22-3%) ad lib., supplemented with 0, 1-2, 2-4 and 3-6 kg artificially dried grass, or 1-8 1^ rolled barley, per day. A digestibility study carried out on the silage and dried grass showed that the concentration of the metabolizable energy was 52-7 and 45-6 kcaI/100 kcal of food, respectively. Liveweight gain increased with each level of supplementation. Supplementation did not significantly affect the intake of silage DM, but differences in the intake of total DM were significant. The killihg-out percentages of the steers were similar. The results suggest that dried grass pellets may be a usefid supplement for a silage diet. It was shown that 1-12 kg of dried grass was equivalent to 1-80 kg rolled barley as a supplement for silage.