This purpose of the research is to examine the effects of service quality, customer satisfaction, trust, and perceived value towards customer loyalty in KJKS BMT Bondho Tumoto Semarang. The sample was taken by using incidental sampling techniques and it had 98 customers. The data was analyzed by multiple linier regressions. Test results in partial show that service quality, trust and perceived value gave positive and significant effect towards customers' loyalty. In contrast, customer satisfaction did not have significant effect towards customers' loyalty. Then, simultaneous testing show that service quality, customer satisfaction, trust and perceived value gave significant effects towards customers' loyalty. This study found that from those variables, trust variable gave the biggest effect towards customers' loyalty. Info Artikel PENGARUH KUALITAS PELAYANAN, KEPUASAN, KEPERCAYAAN, DAN PERCEIVED VALUE TERHADAP LOYALITAS NASABAH AbstrakTujuan dari penelitian ini adalah mengetahui pengaruh dari kualitas layanan, kepuasan pelanggan, kepercayaan, dan persepsi nilai (perceived value) terhadap loyalitas pelanggan di KJKS BMT Bondha Tumoto Semarang. Penelitian ini menggunakan teknik incidental sampling dengan 98 pelanggan. Data penelitian ini dianalisis dengan menggunakan regresi linier berganda. Hasil analisis uji parsial menunjukkan bahwa kualitas layanan, kepercayaan dan perceived value secara signifikan berpengaruh positif terhadap loyalitas pelanggan. Sebaliknya, kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Berdasarkan uji simultan, kualitas layanan, kepuasan pelanggan, kepercayaan dan perceived value berpengaruh secara signifikan terhadap loyalitas pelanggan. Penelitian ini menemukan bahwa berdasarkan variable-variabel tersebut, variable kepercayaan memberikan pengaruh terbesar terhadap loyalitas pelanggan. JEL Classification: M3, M31 Alamat korespondensi :Gedung C6 Lantai 1 Fakultas Ekomoni Universitas Negeri Semarang