The urgency of the problem under investigation is conditioned by the uncertainty of modern information society that demands from university education to focus not on acquiring "ready" knowledge in certain subjects, but on preparing the students for the perpetual new and unconventional objectives; on the students' awareness of their own educational activity; on designing and implementing their own educational route in line with the changing real-life and professional situations. The article seeks for determination of the essential characteristics of axiologization in modern university education as a process of implementation of axiological self-determination of teachers and students. The axiological approach for