The paper is devoted to the study of the phenomenon of hardiness as an integral characteristic of personal potential. The topicality of this problem is determined by the fact that in the process of socialization and personal development, each person faces the need to overcome certain life difficulties: psychological crises, stressful situations, the effects of external social negative factors, and many others. Moreover, due to specific features of psychic processes, an individual always strives to overcome difficulties in the most effective and least burdensome way. Not only the psychological well-being of a person, but also the harmonious existence of the whole society depends on the choice of one or another method of coping behavior (constructive or destructive). The paper presents the results of a study of the interrelationship between the level of subjective control, the spheres of motivation and needs, values and meaning of a person’s personality and the development level of a person’s hardiness. The paper contains the results of the theoretical and methodological analysis of domestic and foreign literature on the research topic; the results of a comprehensive diagnosis of the level of hardiness development of a person and hardiness in different life situations; specific features of subjective control, the spheres of motivation and needs, values and meaning of an individual’s personality and their relationship with the hardiness development level. It has been proved that people with different levels of hardiness have: different levels of subjective control (in people with a high level of hardiness, the level of subjective control is higher); a different value and meaning frame of an individual’s personality (hierarchy and structure of personal values and meanings depends on the level of hardiness); different levels of positive and negative motivation (motivation for success and motivation for failure). The conclusions have been drawn that hardiness has its own structure and turns out to be a key personality variable, mediating the influence of external (stressful) factors on a person, as well as on the success of activity. Keywords: hardiness, coping behavior, personal potential, subjective control, sphere of motivation and needs, sphere of values and meaning.

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Представлены результаты исследований по защите белокочанной капусты от крестоцветных блошек при безрассадном и рассадном способах ее выращивания. Эффективность протравливания семян инсектицидом Круйзер, КС изучали на растениях гибрида F1 Финиш. Семена протравливали препаратом в норме 20 л/т (20 мл/кг) за шесть дней до высева. В контроле семена обрабатывали водой. Для оценки эффективности пролива кассет с рассадой капусты препаратом Актара, ВДГ растения выращивали в стандартных кассетах. Инсектицид применяли способом пролива за сутки до высадки рассады в открытый грунт. Расход рабочей жидкости согласно рекомендациям фирмы-производителя препарата составил 1 л/м2 с концентрацией по препарату 0,2%. Изучаемые инсектициды показали высокую эффективность в борьбе с ранневесенними вредителями. Биологическая эффективность протравителя Круйзер, КС составила на седьмой день – 71%, четырнадцатый – 82%, на двадцать первый – 88,5%. Биологическая эффективность препарата Актара, ВДГ была на седьмой день – 98%, на четырнадцатый – 100%, на двадцать первый – 98% и на тридцатый – 92%. Применение превентивных методов защиты (протравливание семян и пролив кассет перед высадкой рассады в открытый грунт) позволило защитить наиболее уязвимую стадию развития капусты – всходы и молодые растения – на срок до одного месяца. Применение инсектицидов такими способами может способствовать сокращению расходов на защитные мероприятия, снижению пестицидной нагрузки на агроценоз и степени воздействия с.-х. техники на почву за счет уменьшения количества обработок. The article presents the results of research on the protection of white cabbage from cruciferous fleas with seedless and seedling methods of its cultivation. The study of seed treatment with the insecticide Kruiser, CS was carried out on plants of the Finish hybrid. Seeds were etched with the preparation at a rate of 20 l/t (20 ml/kg) 6 days before sowing. In the control, the seeds were treated with water. To assess the effectiveness of the strait of cassettes with cabbage seedlings drug Aktara, plants were grown in standard cassettes. The insecticide was used by the way of the strait 1 day before planting seedlings in the open ground. The consumption of the working liquid according to the recommendations of the manufacturer of the drug was 1 liter/1m2 with a concentration of 0,2%. The studied insecticides showed high efficiency in the fight against early spring pests. The biological effectiveness of the Kruiser, CS mordant was 71% on day 7, 82% on day 14, and 88.5% on day 21. The biological efficacy of the drug Actara, VDC was 98% on day 7, 100% on day 14, 98% on day 21, and 92% on day 30. The use of preventive methods of protection (seed treatment and watering cassett before planting seedlings in the open ground) allowed to protect the most vulnerable stage of cabbage development: shoots and young plants for up to 1 month.