Kabupaten Lumajang merupakan daerah yang ada di wilayah Jawa Timur yang sangat diminati oleh para wisatawan karena memiliki berbagai macam tempat pariwisata, baik wisata yang terbentuk secara alami ataupun yang sengaja dibuat oleh manusia. Salah satunya merupakan wana wisata alam Hutan Bambu yang berlokasi di dalam wilayah Desa Sumbermujur. Penelitian ini dimaksudkan guna menjelaskan(1) pengaruh Branding Kota Pada City Image (2) pengaruh City Image terhadap keputusan berkunjung (3) pengaruh Branding Kota pada Keputusan Berkunjung (4) Pengaruh Branding Kota terhadap keputusan berkunjung melalui City Image. Penelitian ini memanfaatkan pendekatan Explorasi Informatif dengan menggunakan metode Path Analysis. Data yang dipakai yaitu data kuantitatif dengan sumber informasi berasal dari perolehan sebaran kuesioner. Pengambilan sampel data dengan menggunakan Purposeive Sampling, sedangkan sampel yang dipakai 100 responden melalui penyebaran kuesioner secara online. Hasil penelitian menunjukkan adanya pengaruh Branding Kota Pada City Image, pengaruh City Image terhadap keputusan berkunjung, pengaruh Branding Kota pada Keputusan/pilihan Berkunjung dan pengaruh Branding Kota terhadap keputusan/pilihan berkunjung melalui City Image.

Background - The company has provided occupational safety and health facilities to avoid work accidents, but employees still do not use the equipment that has been provided. This can affect the performance of employees in carrying out their work. Objective - This study aims to determine the partial effect of work safety (X1), occupational health (X2) and work environment (X3) towards employee performance (Y) of PT Sinar Sosro KP Jember. Design/Methodology/Approach - This research used a quantitative method approach. The population in this study were the employees of PT Sinar Sosro KP Jember and covered 32 employees as the number of samples. The data collection technique used was a questionnaire with data instrument tests (validity and reliability tests), classical assumption tests (multicollinearity test, normality test, and heteroscedasticity test), multiple linear analysis and hypothesis testing (t test and coefficient of determination) with the help of SPSS 21.0 for Windows software application. Findings - The results of this study indicate that, partially, the work safety variable (X1) has a significant effect on employee performance (Y) with significance value of 0.026. Partially, the occupational health variable (X2) has a significant effect on employee performance (Y) with significance value of 0.028. While the work environment variable (X3) partially has a significant effect on Employee Performance (Y) with significance value of 0.013. The adjusted R-squared value of 0.799. This indicates that 79% of variations in employee performance variable can be well explained by occupational safety, occupational health and work environment variables. The remaining value of 0.21 or 21% is influenced by other variables that are not examined in this study. Research implications - The results of this study are expected to be input and as additional information for the company in providing occupational safety and health facilities to the performance of employees at PT Sinar Sosro KP Jember. Research limitations - The limitations of this study are that it only uses three variables while there are many other factors that can affect employee performance, and the sample used is still small so it cannot be generalized to all companies.

Suwar-suwir merupakan makanan khas yang berasal dari Kabupaten Jember, suwar-suwir sendiri terbuat dari tape yang diolah sedemikian rupa hingga menjadi makanan ringan. Sebagai salah satu kekayaan kuliner daerah, suwar-suwir patut dilestarikan. Untuk itu diperlukan suatu langkah pengembangan yang tepat dalam persaingan bisnis kuliner melalui penerapan digital bisnisdan strategi branding yaitu bertujuan untuk meningkatkan pemasaran kuliner suwar-suwir. Mitra dari program kemitraan stimulus ini adalah UMKM Mitra Bumdes Panti Kabupaten Jember. Tujuan pengabdian ini adalah memberikan penerapan digital bisnis serta strategi branding untuk  meningkatkan pemasaran kepada mitra tentang pentingnya peran pemasaran dalam bisnis kuliner agar selain dapat mempertahankan eksistensi juga dapat mengembangkan usahanya dalam persaingan bisnis kuliner.

This study aims to determine and analyze the effect of brand image, product quality and price on purchasing decisions of J.CO Roxy Square Jember products. This type of research is quantitative research. The population in this study are consumers who have purchased products and visited J.CO Roxy Square Jember. The sampling technique used purposive sampling method with a total sample of 90 people. The analytical method used in this study is using multiple linear regression analysis, with the help of SPSS 25 software. The test results in this study indicate that partially brand image, product quality and price variables have a positive and significant effect on purchasing decisions J.CO Roxy Square Jember .