This article treats misogyny as a structural and complex socioeconomic, political and institutional phenomenon. Its operation is explained in the domain of small couple and family entrepreneurship in traditional sectors of production and services in Serbia at a time of the forces financialization of post-socialist Serbia as a peripheral economy. As sources and mechanisms of a misogynistic attitude it recognizes both a patriarchal gender regime, and the global and national financial and political oligarchies, which through processes of marketization, financialization and the general centrality of the economy in society stimulate and reproduce misogyny. Gender policies created in such a context remain insufficiently geared towards the economic and social development and the emancipation of women and hence ineffective. The empirical findings of a study on 10 couple and 30 family businesses (micro and small sized) illustrate the presence of misogyny in this domain of entrepreneurship. Misogynic relationships of differing visibility and intensity are present in family businesses, in relation to the most important long-term management decisions about the distribution of power and resources in household and business roles in the family firm, in all styles and bargaining models of management. These relationships manifest themselves through prejudices, stereotypes, ritualization and offensive hierarchies. The burden of home work and care work predominantly on female shoulders, and women?s ownership and/or management positions overall are obscured by and subordinate to the male members of the household and family businesses.

This paper points to the danger of the neoliberal instrumentalization of feminism in promoting family entrepreneurship as an emancipatory practice for women. It criticizes the key myths of neoliberal feminism about the freedom of choice that women have and their empowerment through family entrepreneurship. To that end, and through empirical research, it explores the benefits of women's participation in the management of small-scale family entrepreneurship and business in 30 micro and small-sized firms in the traditional sectors, during the post-socialist transformation of Serbia. The aim of this article is to show that the process of women's emancipation does not rest on these myths, but rather on the possibilities to change power structures based on the logic of capital and the neoliberal state in the semi-periphery of the world system, as well as the patriarchal gender regimes, that reproduce the strong subordination of women. The economic, social and moral benefits of entrepreneurship for women are debatable and limited by the interests of big capital and the neoliberal state. The possibilities of transforming gender relations through gender policies remain limited, because they do not derive from critically situated feminist discourse and do not correspond to the structural dispositions of a semi-peripheral economy and society like Serbia.

The paper is focused on the causes and gender effects of the current global economic crisis, its particular effects in the Republic of Serbia and on the possibilities of overcoming the crisis. Using feminist development economics perspective this paper offers criticism of neo-liberalism with respect to the crisis. The strong imbalance in the relationships between work and capital is explained as a result of neoliberal deregulation and separation of the market economy from social and natural reproduction, as well as ignoration of the hierarchical relation established between paid work and care as unpaid work performed mainly by women. With regard to Serbia, when foreign capital is lacking, privatization funds are empty and the structure deficit is significant, the economy has faced decrease in income, rise in unemployment, fall in aggregate demand and women and children suffer the most. A new gender sensitive development strategy should re-address the current unequal power relationship, so that all people can exercise choices that would lead them to a fulfilled life

When the Law on Equality between Sexes (2009) and the National Strategy for Improving the Position of Women and Advancing Gender Equality (2009) were adopted, after a several years of obstruction of proceedings, in Serbia normative prerequisites for the implementation of the gender equality policy and for prevention and sanctioning of all kinds of gender based discrimination were created. In this paper, the author discusses the expected effect of the implementation of the Law on Equality between sexes. In addition, the key argument which restricts its implementation and potential positive effects is explained. The context of the dominate patriarchy and the prevailing human nondevelopment in Serbia does not stimulate neither women nor men, as development actors (manager, worker, trade union, state), to act in the direction to change gender regime and to take responsibility for development of the economy and society

Visoka poslovna škola strukovnih studija, Novi Sad Gordana Ljubojević, Visoka poslovna škola strukovnih studija, Novi Sad Sažetak: U ovom radu se obrazlažu rezultati pravne analize sledećih dokumenta: Akt o malim preduzećima EU komisije (2008), Zakon o privrednim društvima Republike Srbije (2011), Strategija za podršku razvoja malih i srednjih preduzeća, preduzetništva i konkurentnosti za period 2015-2020 (2015) i Kodeks korporativnog upravljanja (2012), koja normiraju upravljanje porodičnim firmama (društvima) u Srbiji. Ciljevi komparativne analize navedene regulative jesu da se sagleda njihova usaglašenost sa evropskom regulativom i ukaže na (ne)utemeljenost njihove očekivane pravne stimulativnosti u odnosu na stanje i izazove sa kojima se suočavaju porodične firme u domenu upravljanja porodičnim poslovima u poslovnom ambijentu postsocijalističke neoliberalne transformacije Srbije. Ključne reči: upravljanje porodičnim firmama, Evropska unija, Srbija, ključna dokumenta, komparativna pravna analiza.Abstract: This paper explains the results of legal analysis of the following key documents: Small