The aim of the article was to identify the main trends in the development of graphic design in the modern information society. This article uses qualitative and quantitative methods of analysis of graphic design development. Based on statistical analysis, the graphic design markets of Italy, Germany, Hungary and Poland for 2018 were estimated according to the European Design report (2018). Based on the indicators of ICT sector development, the state of the information society for the formation of potential trends in the development of graphic design has been identified. Indicators of skills shortages and skills shortages in the ICT sectors of the countries were taken from the OECD database (2021). The results show differences in the development of the ICT sector of countries and design markets.

The aim of the research is to clarify and differentiate the quintessential differences in packing products design as well as series and system lines, also to distinguish the differences between these two notions. The methodology of the research. The method of complex analysis is implemented in the following research. This method allows to determine and consider the whole set of indicators that influences the efficiency of professional tools of graphic design functioning as a particular system. Scientific novelty. The results of the research is to identify the differences between the series and the system lines of packaging products and the design task stipulated by these notions. It has been found that a series of packaging products represents a fairly rigidly defined system, in which form-shaping, compositional schemes and figurative-stylistic characteristics of the elements of graphic identification should be identical. Instead, the term «system line» indicates a greater variation in the form-shaping of packaging structures and compositional schemes of communication elements with packaging volumes interaction. However, there are more stringent requirements for color coding in the system lines and limited number of communicative elements, which are re duced to font blocks and graphic elements of TM identification. Conclusions. The tasks for the assortment range of packaging products design include the professional use of graphic design tools as a specific system. Important components of such a system that take on the УДК 76.012:659.154