One of the rapidly developing at the present time segments of the economy in the beauty industry in the regions of the Russian Federation is the spa industry. Most professionals working in the hospitality industry celebrate the new mandatory component in the "portfolio needs" of tourists, which are wellness and spa treatments during the journey. The article focuses on the development of spa services in the Crimea as one of the most important segments of the economy of the beauty business in the region. On January 21, 2015 in Crimea at the business forum "South of Russia 20:15. Time to rest in a new way" there were addressed issues of a competitive SPA product. The forum was attended by representatives of the business community and the Ministry of Resorts and Tourism of the Republic of Crimea. It is noted that the traditional leader of innovative development of spa industry in Russia is the Crimea. This is due to the natural features of the region, its medical resources, as well as the development of technological and technical content of this type of service. There was presented a catalog of spa facilities and spa products at the forum, which is formed by the union ofprofessionah «SPA-professionals Crimea." The article states that an effective instrument to ensure the quality and safety of spa services, as well as the way of fair competition among market participants is standardization. The authors present a conceptual model of one of the fundamental standards in the field of spa services — GOSTR 55317—2012 "Public services. Spa services. Terms and definitions " and assess the feasibility of its application in the territory of Crimea.

The article is devoted to the development of new professional standards aimed at improving the quality of vocational education. A new generation of standards professional education will develop and innovative educational programs. Uniform requirements to professional activity help to maintain the uniform quality of labour in all enterprises of the industry, conduct training needs and improving qualification of personnel and certification of personnel, to develop modular training programmes to introduce new technologies of training based on competencies, to conduct an independent assessment of learning outcomes, to create the new classifier of professions, and to form a coherent system of continuous professional education. Currently, due to the importance of activity of the enterprises of sphere of services to solve the problem of improving the quality of life of the population, Russia has adopted and is implementing various Federal programs, such as Federal target program «Development of domestic and outbound tourism in the Russian Federation for 2011–2018», «bases of state policy in the field of healthy nutrition of the population for the period till 2020», «Strategy of development of physical culture and sports in the Russian Federation for the period till 2020» and other documents. The experience of socio- economic development of leading countries shows that the transition to a qualitatively new level of economy associated with the intensive mobilization of sources of growth, especially with the growing importance of using highly qualified personnel and the introduction of the evaluation system of vocational qualifications. Currently there are many forms of support for professional level performers of services. A key instrument for the formation of professional requirements to the specialists, workers, artists, etc. are of professional standards. Developing market processes in the field of services for the modeling and design of apparel, fur, leather, knitwear for in- dividual orders and the impact of professional community allow us to state that due to competition the quality of services increases significantly, and a key criterion in assessing the quality is the qualification of executors. Foreign and domestic experience shows that in the current conditions of socioeconomic development, develop- ment of professional standards «Specialist in modeling and designing sewing, fur, leather, knitwear for individual orders» becomes extremely important. The development of professional standards will take into account the spe- cifics of the actual services for the modeling and design of apparel, fur, leather, knitwear for individual orders to reflect the contemporary activities of a specialist in the field of fashion and beauty. The professional standard will be fully and clearly describe the requirements for specialists, to give an indication of the set of normative documents, regulating this activity.

The questions of functioning of socially oriented non-profit organizations in modern economic conditions are considered. Proposals for state support of attracting extra-budgetary funds to support the SONO with the help of mechanisms to stimulate public-private partnership, volunteering, charity are substantiated. The analysis and formulated specific proposals for the development of the Institute of socially oriented NGOs in the field of health, education and culture. The work has prepared a number of proposals and practical recommendations for the Executive authorities.

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