PurposeThis study investigates perceptions of the use of online tracking, a passive data collection method relying on the automated recording of participant actions on desktop and mobile devices, for studying information behavior. It scrutinizes folk theories of tracking, the concerns tracking raises among the potential participants and design mechanisms that can be used to alleviate these concerns.Design/methodology/approachThis study uses focus groups composed of university students (n = 13) to conduct an in-depth investigation of tracking perceptions in the context of information behavior research. Each focus group addresses three thematic blocks: (1) views on online tracking as a research technique, (2) concerns that influence participants' willingness to be tracked and (3) design mechanisms via which tracking-related concerns can be alleviated. To facilitate the discussion, each focus group combines open questions with card-sorting tasks. The results are analyzed using a combination of deductive content analysis and constant comparison analysis, with the main coding categories corresponding to the thematic blocks listed above.FindingsThe study finds that perceptions of tracking are influenced by recent data-related scandals (e.g. Cambridge Analytica), which have amplified negative attitudes toward tracking, which is viewed as a surveillance tool used by corporations and governments. This study also confirms the contextual nature of tracking-related concerns, which vary depending on the activities and content that are tracked. In terms of mechanisms used to address these concerns, this study highlights the importance of transparency-based mechanisms, particularly explanations dealing with the aims and methods of data collection, followed by privacy- and control-based mechanisms.Originality/valueThe study conducts a detailed examination of tracking perceptions and discusses how this research method can be used to increase engagement and empower participants involved in information behavior research.
This study explores shifts in political trust during the outbreak of the COVID-19 pandemic in Switzerland, examining the role that media consumption and threat perceptions played in individuals’ trust in politics. We combine panel surveys taken before and during the first nation-wide lockdown with webtracking data of participants' online behaviour to paint a nuanced picture of media effects during the crisis. Our work has several findings. First, political trust, an attitude known for its stability, increased following lockdown. Second, consumption of mainstream news on COVID-19 directly hindered this increase, with those reading more news having lower over-time trust, while the relatively minor alternative news consumption had no direct effect on political trust. Third, threat perceptions a) to health and b) from the policy response to the pandemic, have strong and opposite effects on political trust, with threats to health increasing trust, and threats from the government policy response decreasing it. Lastly, these threat perceptions condition the effect of COVID-19 news consumption on political trust: perceptions of threat had the power to both exacerbate and mute the effect of media consumption on government trust during the pandemic. Notably, we show that the expected negative effect of alternative news on political trust only exists for those who did not think COVID-19 posed a threat to their health, while public service news consumption reduced the negative effect produced by government threat perceptions. The paper therefore advances our understanding of the nuanced nature of media effects, particularly as relates to alternative media, especially during moments of crisis.
This paper offers a critical look at the promises and drawbacks of a popular, novel data collection technique—online tracking—from the point of view of sample composition. Using data from two large-scale studies about political attitudes and information consumption behavior carried out in Germany and Switzerland, we find that the likelihood of participation in a tracking study at several critical dropout points is systematically related to the gender, age, and education of participants, with men, young, and more educated participants being less likely to dropout of the studies. Our findings also show that these patterns are incremental, as changes in sample composition accumulate over successive study stages. Political interest and ideology were also significantly related to the likelihood of participation in tracking research. The study explores some of the most common concerns associated with tracking research leading to non-participation, finding that they also differ across demographic groups. The implications of these findings are discussed.
This study uses content analysis of protest coverage and sourcing practices by five major U.S. daily newspapers over the past two decades (1998–2017) to examine the prevalence and evolution of a set of devices of representation present in news coverage of protest groups. They have been traditionally ascribed to a pattern of mainstream coverage deemed marginalizing of protest groups, the “protest paradigm.” The study concludes that the prevalence of marginalizing devices is stable over time, and that the degree of adherence to the paradigm in news stories systematically varies across protest type and geography. Implications of these findings are discussed.
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