Many business applications rely on their historical data to predict their business future. The marketing products process is one of the core processes for the business. Customer needs give a useful piece of information that helps to market the appropriate products at the appropriate time. Moreover, services are considered recently as products. The development of education and health services is depending on historical data. For the more, reducing online social media networks problems and crimes need a significant source of information. Data analysts need to use an efficient classification algorithm to predict the future of such businesses. However, dealing with a huge quantity of data requires great time to process. Data mining involves many useful techniques that are used to predict statistical data in a variety of business applications. The classification technique is one of the most widely used with a variety of algorithms. In this paper, various classification algorithms are revised in terms of accuracy in different areas of data mining applications. A comprehensive analysis is made after delegated reading of 20 papers in the literature. This paper aims to help data analysts to choose the most suitable classification algorithm for different business applications including business in general, online social media networks, agriculture, health, and education. Results show FFBPN is the most accurate algorithm in the business domain. The Random Forest algorithm is the most accurate in classifying online social networks (OSN) activities. Naïve Bayes algorithm is the most accurate to classify agriculture datasets. OneR is the most accurate algorithm to classify instances within the health domain. The C4.5 Decision Tree algorithm is the most accurate to classify students' records to predict degree completion time.
The main motivation of any educational institution is to provide quality education. Therefore, choosing an academic track can be clearly seen as an obstacle, for students and universities, which in turn led to imposing a mandatory preparatory year program in Saudi Arabia. One of the main objectives of the preparatory year is to help students discover the right academic track. Nevertheless, some students choose the wrong academic track which can be a stumbling block that may prevent their progress. According to the tremendous growth of using information technology, educational data mining technology (EDM) can be applied to discover useful patterns, unlike traditional data analysis methods. Most of the previous research focused on predicting the GPA after the students choose an academic track. On the contrary, our research focuses on using classification algorithms to develop a predictive model for advising students to select academic tracks via prediction of the GPA based on the preparatory year data at Saudi Universities. Then, compare classification algorithms to provide the most accurate prediction. The dataset was extracted from a Saudi university containing preparatory year data for 2363 students. This work was carried out using five classification algorithms: Gradient Boosting(GB), K-Nearest Neighbors (kNN), Logistic Regression (LG), Neural Network(NN) and Random Forest(RF). The results showed the superiority of the Logistic Regression algorithm in terms of accuracy over the other algorithms. Future work could add behavioral characteristics of students and use other algorithms to provide better accuracy.
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