This study aims to determine the effect of using the flipbook culture story media on the reading literacy of elementary school students. This research is quantitative research with a true experimental design that is a post-test only design. The population in this study were all grade 5 students of an elementary school in the Taman Madiun. Data collection techniques using observation, interviews, and tests. The results of data analysis showed that there was a difference in the post-test mean result of the experimental class 80,04 greater than the post-test mean of the control class 71,36. This is evidenced by the t-test obtained t count of 58,45 and t table of 1,71 with a significant level of 5%. Based on the results of the study, it can be concluded that there is a significant effect of using the flipbook culture story media on the reading literacy of elementary school students.