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Benefits through using RFID in retail organizations have been frequently discussed in academia and practice. However, implementers still face many problems and challenges in achieving the estimated benefits of this technology. To support practitioners in the resolution of various issues associated with the practical implementation of productive RFID systems, we developed a number of decision aids using the action research methodology. The present study provides an overview of these tools and experiences with their use in the context of an RFID project at a global fashion retailer. For the empirical evaluation, we collected and analyzed data from 10 pilot stores. In sum, we provide a methodological approach that supports practitioners in the optimization of RFID installations and consequently help to continuously improve the data quality of the respective system. As a consequence, more reliable data enable the generation of more performance indicators and reports for managers.

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The growing interest in Radio Frequency Identification (RFID) technology in recent years has sparked an intensive debate on the benefits to be expected. With the growth of RFID implementations in size and scope comes a shift away from infrastructural aspects to the question of how to draw value from the large amounts of collected data. However, the necessary procedures for the handling of massive RFID data sets are still an under-researched issue. Against this background, the study presents results from a real-world trial conducted by a large apparel retailer. The objective of the trial was to explore the opportunities for generating novel performance indicators and reports on the reality of store processes and customer behavior on the sales floor. We give an overview of the algorithms used for RFID data processing and the interpretation of the resulting insights from a practitioner's point of view. The case example thus provides an overview of the potential of RFID as a powerful tool for assortment optimization, customer research, store layout design, and other management tasks in retail.

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