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This article asks to what extent public service broadcasting’s online news service resembles that of commercial media. The context of this inquiry is claims of ‘out-crowding’ facing public service broadcasters across Europe. In Norway, commercial players in this debate accuse the public service broadcaster, NRK, of being too similar to competitors in the private sector for commercial operators to attain sustainable revenues in the online realm. To ascertain the extent to what these claims are warranted, this article compares NRK’s online content with that of nine commercial competitors in national and local markets, using a hybrid methodological approach combining quantitative content analysis with Latent Dirichlet allocation, analysing in excess of 115,000 documents. Findings show that commercial operators resemble each other more than they do NRK, indicating closer competition in the commercial segment than between the public service broadcaster and market players.

This article addresses the challenges facing local newspapers as the digital economy transitions to artificial intelligence (AI). We interview five CEOs of Scandinavian newspaper corporations, representing small, mid-sized, and large newspaper chains. The analysis focuses on three main factors emerging from the interviews – technological transformations, digital advertising markets, and corporate enrolment – and how they relate to business model disruption and the non-substitutability of local news. The analysis is set within the framework of the digital transformation, which, for the purpose of this study, we argue consists of two phases: getting online (until about 2014), and algorithmic adaptation (the introduction of programmatic advertising and audience metrics from about 2014). The analysis concludes that as non-substitutability is lost on the advertising side of the market, this challenges the umbrella model of newspaper publishing.

Wishing to be reflexive, to critically examine our assumptions, is easy. Doing it is less so. For researchers doing a study in their own professional field, it represents a particular challenge. In this essay, I explore this challenge using my own study as exemplar. I am researching workplace inclusion of workers with intellectual disability. As a professional, I have worked with and for people with intellectual disability for many years. The knowledge I bring to my inquiry – about the inabilities, vulnerabilities and needs ascribed to persons labelled thus – is deeply entrenched in common culture, as well as in my professional training. How can I handle this knowledge in my research? To what extent may, or must, it command my perceptions and interpretations? How may I challenge and look beyond it? Exploring this, I consult a handful of researchers who have examined pitfalls of involving informants with intellectual disability in research. I also call upon four giants of social science – Hans-Georg Gadamer, Charles Taylor, Pierre Bourdieu and Michel Foucault – as well as Brian Eno, British musician and producer extraordinaire. Departing from a concrete situation, the essay winds its way through nine discussions, each generating a “rule of engagement.” Although the discussions are specific to my project, these nine methodological suggestions, ranging from seemingly trivial to decidedly non-trivial, are not. My belief is that they may hold some interest for any qualitative researcher.

This article analyses strategic and organisational fit in corporate newspaper mergers in the context of the digitalisation of local newspaper markets. Using the 2019 acquisition of Nordsjø Media by Amedia in Norway as case, we analyse how eight editors-inchief perceive the process of incorporating small, low-frequency, print-oriented monopolistic newspapers into one of Scandinavia's largest newspaper chains. The semi-structured interviews were analysed in light of perceived strategic and organisational fit in a principal-agent theoretical framework, the aim of which is to shed light on corporate ownership effects in consolidated newspaper markets. The analysis reveals the precarity of independent ownership in digitising news markets, to which corporatisation emerges as a necessary and welcomed solution. We find the strategic fit as perceived by editors to be tied to technological resources and scale economics, while organisational fit is hampered by the speed and pressure of corporatisation processes. While these results largely support findings from previous acquisition studies in the news industries, the contribution of this analysis lies primarily with the necessity of scale required by the technological transformation that forces independent newspapers to submit to larger chain operations and how it influences considerations of fit in disruptive digital news markets.