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The expression "Internet of Things" (IoT), coined back in 1999 by Kevin Ashton, the British technology pioneer who cofounded the Auto-ID Center at the Massachusetts Institute of Technology, is becoming more and more mainstream. In opening the IoT Week 2013 1 with a pre-recorded video message, 2 Ashton insisted on the realization that IoT is here now; it is not the future but the present. While Gartner identifies IoT as one of the top ten strategic technology trends, 3 Cisco forecasts 50 billion devices connected by 2020, 4 a potential market in excess of $14 trillion, 5 and also claims that IoT is actually already here. 6 Similarly, it is not only companies with a technological focus, such as Ericsson, Bosch or Siemens that use IoT to advertise their cutting edge technologies-media companies such as the BBC are conducting research activities and have plans for IoT deployment. In short, we are currently on the verge of witnessing the emergence of a "mega-market", where markets such as home and building automation, electricity generation and

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